I learned this today. Let me break it down. So there's ONLY 4 Ways One person can tell other people about Anything. But first: There's 2 types of audiences & There's 2 types of communication 2 by 2 that's hence 'core 4' The two types of audiences are warm(people who know you) and cold(people who don't know you/strangers) The two types of communication are (1 to 1) and (1 to many) The intersections: (People who know you - 1 to 1) = Warm outreach (People who know you - 1 to many) = Post free content (People who don't know you - 1 to 1) Cold outreach (People who don't know you - 1 to many) Run paid ads This is literally the only ways a person can tell other people about anything. Ofcourse you can scale this to different tiers when you learn about the different tools that encompass each pillar, but meh. I just thought I'd share this for anyone interested.