The Core Four · 4D Copywriting Community

The Core Four

I learned this today.

Let me break it down.

So there's ONLY 4 Ways One person can tell other people about Anything.

But first:

There's 2 types of audiences

There's 2 types of communication

2 by 2 that's hence 'core 4'

The two types of audiences are warm(people who know you) and cold(people who don't know you/strangers)

The two types of communication are (1 to 1) and (1 to many)

The intersections:

(People who know you - 1 to 1) = Warm outreach

(People who know you - 1 to many) = Post free content

(People who don't know you - 1 to 1) Cold outreach

(People who don't know you - 1 to many) Run paid ads

This is literally the only ways a person can tell other people about anything.

Ofcourse you can scale this to different tiers when you learn about the different tools that encompass each pillar, but meh.

I just thought I'd share this for anyone interested.

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