Tips

Tips

Saw a post like that from someone in our space (in skool). He closed 3 deals in a month selling “speed” and “hands-free automation.” But the post wasn’t a flex. It was a confession. He hid parts of the system to close deals faster. Left out the weird edge cases. Skipped the guardrails. And then the calls started: “Why did the system email the wrong segment?” “Why is half our CRM missing data?” “Why didn’t anyone catch this?” Because there was no transparency. No human-in-the-loop. Just blind trust in a black box. Clients don’t need to understand the tech. But they do need to understand what it can break. Every system has a backside. You automate X (lead scoring, inbox triage, personalization). But X always touches Y (data quality, customer experience, brand, money). The real question isn’t: “Does AI work?” It’s: “What’s the blast radius when it doesn’t?” Save a client $100K/year by automating qualification, and 2% of leads get misrouted? Okay — fixable. Automate customer emails, save them $50K, and one wrong output damages a $200K client relationship? Congratulations — you just blew up trust that took a decade to build. The difference? Transparency. Here’s what I’ve learned the hard way: Don’t sell magic. Sell amplification. Clients don’t want a trick. They want confidence. They need: - Visibility into what the system is doing - Control over the outcomes that affect revenue - Alerts when something goes off the rails - A human checkpoint before anything customer-facing fires Your job isn’t to replace their operators. It’s to give their operators superpowers without removing the guardrails. Leila Hormozi said it best: “Trust is gained in drops and lost in buckets.” The transparency you build up front is worth way more than the dopamine hit of a fast close. I commented back to that guy: Show clients the backside before you automate the front. Map the workflow. Call out the weak spots. Build safety nets first. Then build the automation — with their eyes open.