6d • General discussion 💬
He Closed 3 deals a month, Still had to Panic
Saw a post like that from someone in our space (in skool).
He closed 3 deals in a month selling “speed” and “hands-free automation.”
But the post wasn’t a flex.
It was a confession.
He hid parts of the system to close deals faster.
Left out the weird edge cases.
Skipped the guardrails.
And then the calls started:
“Why did the system email the wrong segment?”
“Why is half our CRM missing data?”
“Why didn’t anyone catch this?”
Because there was no transparency.
No human-in-the-loop.
Just blind trust in a black box.
Clients don’t need to understand the tech.
But they do need to understand what it can break.
Every system has a backside.
You automate X (lead scoring, inbox triage, personalization).
But X always touches Y (data quality, customer experience, brand, money).
The real question isn’t:
“Does AI work?”
It’s:
“What’s the blast radius when it doesn’t?”
Save a client $100K/year by automating qualification, and 2% of leads get misrouted?
Okay — fixable.
Automate customer emails, save them $50K, and one wrong output damages a $200K client relationship?
Congratulations — you just blew up trust that took a decade to build.
The difference?
Transparency.
Here’s what I’ve learned the hard way:
Don’t sell magic.
Sell amplification.
Clients don’t want a trick.
They want confidence.
They need:
- Visibility into what the system is doing
- Control over the outcomes that affect revenue
- Alerts when something goes off the rails
- A human checkpoint before anything customer-facing fires
Your job isn’t to replace their operators.
It’s to give their operators superpowers without removing the guardrails.
Leila Hormozi said it best:
“Trust is gained in drops and lost in buckets.”
The transparency you build up front is worth way more than the dopamine hit of a fast close.
I commented back to that guy:
Show clients the backside before you automate the front.
Map the workflow.
Call out the weak spots.
Build safety nets first.
Then build the automation — with their eyes open.
Will it slow down the sale?
Maybe.
But the clients who say yes?
Those are the ones who refer you to their entire network.
Because you treated their business like something real —
not a playground for your AI skills.
I’m curious:
How much visibility do you give clients into your systems?
I always keep a Human-in-the-loop step. Do you?
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He Closed 3 deals a month, Still had to Panic
skool.com/brendan
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