What do you think about when you hold your breath? That's the number one question Stig gets asked about his records. The answer will surprise you. 👇 Click below to find out what it is (and how you can do the same!)

Why do we hold our breath for 7 days in a row? Showing up for the Breath Hold Challenge is fun, but also building a mental muscle. Every time you check-in, you hold yourself accountable. Now, translate these victories in real-life challenges: deadlines, conflicts, or simply getting through the first day of the week. The breath - or in this case - lack of breath becomes your guide. But to truly get more out of every breath, you have to go back to ground zero. Start over and build awareness from the ground up. Not sure how? 👇 Click below to watch Stig's take on starting over (1 min)