List health is email marketing 101, but let’s be real—how often are you actually doing it? 🤔 Let’s fix that with three game-changing tips to keep your list squeaky clean and your emails landing in inboxes, not spam folders. 🚀 1. Permission is EVERYTHING. Only email people who’ve explicitly said, “Yes, I want your emails!” Don’t scrape LinkedIn contacts or buy dodgy data. Not only is that a GDPR nightmare, but it’ll tank your deliverability faster than you can say “spam folder.” A spam complaint here, a bounce there—before you know it, your email tool bans you. Stick to consent—it’s sexy and effective. 2. Validate those emails. Forget double opt-in—it kills conversions. Instead, use email verification tools. They catch fake addresses and bots before they pollute your list. Pro tip: if you’re sharing a lead magnet, email the download link rather than showing it on the form submission page. No real email, no freebie. 💡 3. Ruthlessly prune your list. Cold subscribers (those ignoring you for 90+ days)? Delete. Bounced emails? Delete. Unsubscribed? Gone. Keeping disengaged contacts doesn’t just cost you money on platforms like Mailchimp—it tanks your sender reputation. And if your reputation dips, your deliverability follows. Bye-bye inbox visibility. Prune weekly or monthly—make it a habit. ✂️ These small steps protect your list, your wallet, and your reputation. Keep it clean, keep it lean, and watch those open rates soar. Let’s do this! 👊

I'm starting to push out a free email deliverability course for you, only 2 lessons so far, access it free here: https://www.skool.com/doug/classroom/f5aa4988 🔥

So I don't sit here second guessing what you guys want to learn, let me throw it at you! Tell me...