Nov '24 ā¢ š„ Posts
3 list health tips š§¹
List health is email marketing 101, but letās be realāhow often are you actually doing it? š¤ Letās fix that with three game-changing tips to keep your list squeaky clean and your emails landing in inboxes, not spam folders. š
1. Permission is EVERYTHING.
Only email people whoāve explicitly said, āYes, I want your emails!ā Donāt scrape LinkedIn contacts or buy dodgy data. Not only is that a GDPR nightmare, but itāll tank your deliverability faster than you can say āspam folder.ā A spam complaint here, a bounce thereābefore you know it, your email tool bans you. Stick to consentāitās sexy and effective.
2. Validate those emails.
Forget double opt-ināit kills conversions. Instead, use email verification tools. They catch fake addresses and bots before they pollute your list. Pro tip: if youāre sharing a lead magnet, email the download link rather than showing it on the form submission page. No real email, no freebie. š”
3. Ruthlessly prune your list.
Cold subscribers (those ignoring you for 90+ days)? Delete. Bounced emails? Delete. Unsubscribed? Gone. Keeping disengaged contacts doesnāt just cost you money on platforms like Mailchimpāit tanks your sender reputation. And if your reputation dips, your deliverability follows. Bye-bye inbox visibility. Prune weekly or monthlyāmake it a habit. āļø
These small steps protect your list, your wallet, and your reputation.
Keep it clean, keep it lean, and watch those open rates soar.
Letās do this! š
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3 list health tips š§¹
