I interviewed Tom Evans, the COO from EmailOctopus a while back, and he told me that only 8% of their users use segmentation! This shocked me, cos to me segmenting is one of your email superpowers. Email marketing is overlooked, but it's a powerhouse. - Segmentation allows you to target your audience by demographics or interests - Automation allows you to send timely offers and introduce yourself, on autopilot! - The power to reach peoples inboxes, not a crowded social feed... I could go on! Why do people fear segmentation, is it the name that puts them off? If you're not segmenting yet, and have an audience of over 1k, then you probably should be! Post your questions or ideas in this post thread, i'm here to help you!!! 👇