Hi! Welcome to the Content Academy. This community helps entrepreneurs in the content era get the tools and resources needed to generate sales and make an impact on the world. Step 1: Introduce yourself below! (✄ copy/paste template 👇) Where are you from? What are you working on? What immediate help do you need? Step 2: Discover How to Unlock all the Classroom Resources ------------- Best practices in this community: • Level up by posting insights and thoughtful comments. • Help others level up by liking 👍 good posts and comments. • Be kind • If you need help, just ask the community 💪

One of the most fascinating things I see is content agencies reaching out to me via cold email to help me create content. And video editors DMing me saying how they can make my content go viral. Sometimes I look them up only to see nothing. No content on their own channels, almost no online presence at all. (I get all sorts of other crazy offers via cold email and DMs as well but when it's related to content specifically it feels extra odd). I honestly send them all straight to spam and delete them, but that's just me. I don't have time for it. I meet all the awesome professionals and clients I need by creating content and networking on social media. Why would I (or anyone) trust you to help me get business with content when you don't use the same mechanism to grow your own business? It doesn't make sense. Is it possible to get clients with cold email? sure. Is it the best way to get clients in 2024? no. And how many people did you annoy along the way? Probably a lot. Will they remember you? Probably not because they deleted the email so fast trying to get you out of their inbox. But that's really besides the point. Warning sign #1 cold email is a bad idea. The first thing any cold email guru tells you to do, is to go signup for another email domain and to start "warming" it up so you don't destroy your real domain by sending out spam. What does it say about cold email that you need to go to such lengths to avoid detection and protect your real domain from being damaged? People don't want your cold email in their inbox. And how much time will you waste trying to craft "the perfect cold email" that .01% of the people open and respond to? Instead of priding yourself on your cold email game, pride yourself on your content game. You only have so much time to get good at something. Don't hedge your bets either, a little cold email, a little content. You'll be bad at both. Email is not a channel that people want to be interrupted on. People go to their email to get stuff they actually signed up for, and to interact with people they know.

Hey everyone! Thanks for making this an awesome community! It's been awesome to see everyone collaborating. The Content Academy has been growing fast, coming up on 2k members. I see a lot of people getting the help they need from other members too. Which I think is a good sign we're headed in the right direction. It's also really stressful to think you have to provide all the value yourself, so again thanks for contributing 🙏 The active members always seems to be around ~ 49-52% which is awesome. But leads me to believe we could do better. To do that I'm continuing to refine the mission and vision and making that clear. I'll be doing more on this over the next few months. Just to make sure there is a good set of shared values we all have. Or a good crossover. I have started to be a little more selective when I let people in. I changed the questions, people must answer them, and new members must commit to not spamming others for business. I think that is already cutting down on people just joining with no real interest. (btw if people are bothering you for business—let me know so I can take care of it). I haven't had a ton of people report anything to me, but that doesn't mean it's not happening. I've also been reviewing content a bit more to make sure it's providing value—not just a CTA to go somewhere else or solicit business. I think most have good intentions, it's just a fine line and I want to error on the side of quality. So one question for you → how are you enjoying the Content Academy 📚 ?

If you're not a copywriter (or if you are) and you want some REALLY practical concepts to make better copy to sell more of your stuff, checkout this PDF. It's 13 pages that anyone can understand and it will keep you focused on the right things. It's so easy to go off track when you try and write persuasive content. It's from a "One-Sentence Persuasion Course" by Blair Warren. It was recommended to me inside a TikTok Ads mastermind I'm apart of. ✅ 27 Words to Make the World Do Your Bidding Check it out! ⚠️ Warning: this PDF might make you a lot of money = ) https://www.actionplan.com/pdf/BlairWarren.pdf

If you’re struggling to hit $50K months, here’s how I’ve been able to do it. First → Quality content that resonates with your buyers. It doesn’t matter what advice you get from other people about social media, branding, content, hooks, CTAs. yada yada. All that really matters is you create content that resonates with your target audience. It only matters what THEY think. Second → And if you’re producing content on organic channels most people drastically underestimate how much content they need to produce. I've been able to generate 50k months by building an efficient content machine that can easily produce 100 plus pieces of content per week (with a small team and only 2 hours of my time). (If you don't know me) It’s built on Airtable, Zapier and Google Drive and it automates 99% of the content workflow. When you design a system that streamlines the entire process and organizes the content on a granular level (with each piece of content getting its own unique ID). Your ability to scale content distribution will give you a competitive edge over your competitors.