How diverse do your creatives need to be nowadays?
I heard with the Andromeda update you need your creative to be more diverse. No more of the "one body copy with 10 different hooks" strategy.
But how diverse do the creatives need to be? Can I still reuse part of the same script if I edit it differently, wear a different shirt, maybe a different color grade? Or do I actually need to word it differently?
TIA
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Peter Vander Wall
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How diverse do your creatives need to be nowadays?
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