I’ve recently opened up Digital Growth 101, a free learning community for small business owners, freelancers, side hustlers and anyone who wants to understand digital marketing without feeling overwhelmed. Inside the free community, you’ll get access to: ✅ The full Digital Marketing 101 course ✅ 30+ books, guides and downloads ✅ The Focused Marketing Hour mini-course ✅ Practical help with websites, SEO, social media, content, email marketing, AI and digital tools ✅ A friendly place to ask questions and get unstuck I’m also running a free, newly updated Digital Marketing 101 webinar this Thursday. The session has been refreshed, simplified and now includes a short section on AI and how it fits into digital marketing. It’s ideal if you want to promote your business, attract more customers, build a side income or create more opportunities online. I’m currently looking for the first 100 founding members to help shape the community. You’re very welcome to join us here: https://www.skool.com/digital-growth-101-8694/about And if you’d like to book the free webinar: https://tinyurl.com/7ujs3ahp See you inside, Paul

I’m really pleased to say that my new free Skool community, Digital Growth 101, is now fully live and open with lots of freebies. It’s something I’ve been building for a while, and the aim is simple: To help small business owners, start-ups, side hustlers and curious learners feel more confident with digital marketing, websites, AI, apps, online tools and digital technology in general. No jargon. No hype. No pressure to know everything already. Just practical support, free resources, simple training and a friendly space to ask questions, share ideas and take action. I’d really love you to join, introduce yourself, and share your own business experience too. Whether you’re working on your marketing, trying to understand digital tools, or have lessons to share from promoting your own business, it would be great to have you involved as one of the early members. https://www.skool.com/digital-growth-101-8694/about

I’ve just launched my new Digital Growth 101 community on Skool and I’m excited to start welcoming new members. It’s for small business owners, start-ups, side hustlers and anyone who wants to understand digital marketing without the jargon. Inside, I’ll be sharing: ✅ Simple digital marketing tips ✅ Free resources and guides ✅ Live events and workshops ✅ Accountability sessions ✅ Friendly support and Q&A ✅ Practical help with websites, content, social media, SEO, AI and more I’m still building it, so it’s early days, but I’d love to get some founding members in and shape the community together. If you’re trying to grow your business online, or just want to finally get your head around digital marketing, come and join us. 👉 Digital Growth 101

An Instagram post has a lifespan of around 18 hours. Bam!!! Gone!! A X post lasts about 52 minutes. A YouTube video, on the other hand, keeps working long after you've forgotten you made it. Wistia tracked 320,000 business videos over five years and found that evergreen YouTube content generates 76% of its total lifetime views after the first 90 days. The traffic doesn't peak and die. It compounds. Here's why. YouTube is also a search engine. When someone types "how do I get clients as a business coach" into YouTube, the platform serves up the best answer it can find - and that answer might be a video you published two years ago. Unlike a social media post, which gets buried within hours, a well-optimised YouTube video holds its position in search results indefinitely. 💪 Every day, new people search for the same problem. Every day, your video shows up. That's the mechanism. Here's the simplest version of how to make it work. 1. Pick one specific problem your ideal Skool member is already searching for. Not a broad topic - a specific problem with a specific answer. 2. Make a video that solves it completely. 3. In the video, mention your free community as the next logical step. 4. Put the community link in the description. One video, one problem, one call to action. Repeat when you're ready. The people who find that video aren't scrolling passively. They searched for something, found you, watched you for ten or fifteen minutes, and then decided whether they trusted you enough to click through. By the time they land on your Skool page, the relationship has already started. If you're a professional building a Skool community, and you want a straightforward approach to using YouTube as a long-term traffic engine, that's what we focus on inside The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab

Come and join me for a free 60-minute working session designed to help small business owners, start-ups and side hustlers make real progress with their marketing. This is not another long presentation or training session. Instead, you’ll choose one simple marketing task, focus on it for the hour, and get it done with a bit of support and accountability along the way. You could work on: • Writing a social media post • Updating a webpage • Planning an email • Improving your Google Business Profile • Researching keywords • Outlining a blog post • Tackling that one marketing job you’ve been putting off It’s relaxed, practical and completely free. The event is hosted inside my free Digital Growth 101 Skool community. When you click the link, you may be taken to the community page first. Just join the free group and you’ll be able to access the event details from inside. You can join here: https://www.skool.com/digital-growth-101-8694/calendar?eid=1c15e4ce80324fafbc37638693eca323&eoid=1778832000