I’ve just launched my new Digital Growth 101 community on Skool and I’m excited to start welcoming new members. It’s for small business owners, start-ups, side hustlers and anyone who wants to understand digital marketing without the jargon. Inside, I’ll be sharing: ✅ Simple digital marketing tips ✅ Free resources and guides ✅ Live events and workshops ✅ Accountability sessions ✅ Friendly support and Q&A ✅ Practical help with websites, content, social media, SEO, AI and more I’m still building it, so it’s early days, but I’d love to get some founding members in and shape the community together. If you’re trying to grow your business online, or just want to finally get your head around digital marketing, come and join us. 👉 Digital Growth 101

An Instagram post has a lifespan of around 18 hours. Bam!!! Gone!! A X post lasts about 52 minutes. A YouTube video, on the other hand, keeps working long after you've forgotten you made it. Wistia tracked 320,000 business videos over five years and found that evergreen YouTube content generates 76% of its total lifetime views after the first 90 days. The traffic doesn't peak and die. It compounds. Here's why. YouTube is also a search engine. When someone types "how do I get clients as a business coach" into YouTube, the platform serves up the best answer it can find - and that answer might be a video you published two years ago. Unlike a social media post, which gets buried within hours, a well-optimised YouTube video holds its position in search results indefinitely. 💪 Every day, new people search for the same problem. Every day, your video shows up. That's the mechanism. Here's the simplest version of how to make it work. 1. Pick one specific problem your ideal Skool member is already searching for. Not a broad topic - a specific problem with a specific answer. 2. Make a video that solves it completely. 3. In the video, mention your free community as the next logical step. 4. Put the community link in the description. One video, one problem, one call to action. Repeat when you're ready. The people who find that video aren't scrolling passively. They searched for something, found you, watched you for ten or fifteen minutes, and then decided whether they trusted you enough to click through. By the time they land on your Skool page, the relationship has already started. If you're a professional building a Skool community, and you want a straightforward approach to using YouTube as a long-term traffic engine, that's what we focus on inside The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab

Come and join me for a free 60-minute working session designed to help small business owners, start-ups and side hustlers make real progress with their marketing. This is not another long presentation or training session. Instead, you’ll choose one simple marketing task, focus on it for the hour, and get it done with a bit of support and accountability along the way. You could work on: • Writing a social media post • Updating a webpage • Planning an email • Improving your Google Business Profile • Researching keywords • Outlining a blog post • Tackling that one marketing job you’ve been putting off It’s relaxed, practical and completely free. The event is hosted inside my free Digital Growth 101 Skool community. When you click the link, you may be taken to the community page first. Just join the free group and you’ll be able to access the event details from inside. You can join here: https://www.skool.com/digital-growth-101-8694/calendar?eid=1c15e4ce80324fafbc37638693eca323&eoid=1778832000

I ran the Skool Monetisation Lab as a paid community. I tried pricing angles, offer rewrites, better onboarding, different CTAs. Nothing moved the needle in any meaningful way. The embarrassing part is that I already knew the answer. The Content Revenue Lab is free. It just hit 860 members. I built that by removing the barrier before trust exists and letting the community do the conversion work. I did the opposite with the Skool Monetisation Lab. I put a paywall in front of people who had not spent a minute inside the community. No track record with them. No reason yet to hand over money. Just a door with a price on it. Here's the simplest way I know to explain why that does not work for me. Imagine two coffee shops. One charges you to look at the menu. The other lets you walk in, sit down, and decide for yourself. Most people walk into the second one. That's not about giving things away. That is what happens when you ask for payment before trust exists. Paid communities absolutely can work. If you're already sitting on a large, warm audience who knows you, follows you, and trusts you, charging at the door makes complete sense. The trust is already there. You're just converting it. But if you are building that trust from scratch, a paywall stops the process before it starts. That was my situation. So I made the Skool Monetisation Lab free. Same formula as the Content Revenue Lab. Fifteen new members in the first few days, no launch, no push. I had the blueprint the whole time. I just didn't use it. If you are running a Skool community and trying to work out how to turn it into consistent monthly revenue without the hustle, this is what we focus on inside the Skool Monetisation Lab. https://www.skool.com/skool-growth-lab-2540/about Des Dreckett - Skool Monetisation Lab

Hi everyone, I’ve recently created a free Skool community called Digital Growth 101 for small business owners, start-ups, side hustlers and anyone who wants to feel more confident with digital marketing and digital tools. It’s the first time I’ve set up a community like this, so I’d be really grateful if a few people wouldn’t mind taking a look and giving me some honest feedback before I go live. The community is free to join and includes practical resources, discussion areas, digital marketing support, and space to ask questions around websites, SEO, social media, email marketing, AI tools and online visibility. I’d love to know whether it feels clear, useful, and welcoming when you first arrive. No pressure at all, but if anyone is happy to take a look, I’d really appreciate it. Thanks, Paul