Hey everyone, please accept my apologies for missing our scheduled coaching call due to personal matters today. I know many of you had time set aside for this, and I’m sorry for the disruption. To make it right and ensure no one is blocked on their learning, I’m running two separate Extra Sessions over the next two days for Premium & VIP subscribers. The Goal: To clear the queue of all your technical AEO questions and implementation issues. Extra Session 1: 12/9/25 12:00 PM Extra Session 2: 12/10/25 12:00 PM Bring your questions—let's get you unstuck!

Lately I’ve been watching a funny pattern in our AEO conversations. Someone gets picked up by an AI engine (awesome moment, cue the small victory dance)… and then the discussion immediately splits into two camps: Camp 1: “See? Schema’s optional.” Camp 2: “Quick — cover the whole site in JSON-LD before the engines notice!” It’s like we’ve collectively decided schema is the answer… without stopping to ask what problem we’re even trying to solve. Here’s the reality check: Early AI mentions are the digital equivalent of a polite nod — not a long-term relationship. AI engines are still in their “sure, bring whatever, I’m not picky” era. But give it time — systems mature, rules tighten, and suddenly the slob phase is over. If your content structure is wobbly and your entities don’t line up, dumping schema everywhere is basically putting lipstick on a website with an identity crisis. Schema isn’t magic. It’s not a shortcut. And it’s definitely not Flex Seal for SEO. It’s annotation. The wiring — not the blueprint. So before we crown schema as the savior, maybe we should ask: Are we using schema strategically… or just because it feels like the easiest lever to pull? Because when the engines start grading more strictly — and they will — the sites with thoughtful structure, clean entities, and intentional markup are the ones that will stand up straight. Everyone else? They’ll be untangling JSON like Christmas lights. Curious to hear others: Are we leaning too hard on markup because it’s measurable… and avoiding the deeper architectural work?

This is the Affiliate program built inside of Skool: https://help.skool.com/article/187-how-to-setup-affiliate PS: Make sure that you select the right "AEO - Get Recommended by AI" button to get our link, and share it everywhere you like!

For the first time in 25 years, consumers aren’t choosing a search engine… they’re choosing an assistant. Atlas. Comet. Perplexity. Gemini. Copilot. Even Apple’s about to enter the chat. And here’s the quiet shift almost no one is talking about: We’re moving from Browser → Search → Results to Surface → AI → Answer. Traditional search isn’t disappearing — it’s just moving upstream where users never see it. Google knows this. That’s why the homepage is slowly steering toward AI-first by default. The “two-lane highway” (classic search vs AI mode) won’t last. In a year or two, we won’t ask: “Which search engine do you use?” We’ll ask: “Which AI do you trust to interpret the internet for you?” That’s the battleground now. And the real optimization shift isn’t ranking → referencing. It’s ranking → being ingested. The brands that understand that won’t just survive this transition — they’ll shape it. What do you think — are we ready for an AI-first internet, or are we clinging to the last stage of the old era?

I've been invited as a guest speaker in the AIEDGE Digital Summit that is taking place from the 18th to the 20th. I'd be talking about AEO from 12:30 Central So our scheduled call might be moved 15 -20 minutes after the scheduled time to 2:15 EST to allow for livestream setup! You're all invited to Join - It's FREE! https://aiedgesummit.com/