Most business owners unknowingly sabotage their growth by sending cold traffic straight to their website with one of two calls to action: - “Book a Call” - “Request a Quote” On warm traffic, that works. On cold traffic, it kills conversions. The truth is simple: Most visitors aren’t ready to buy yet. They’re curious, not committed. They want to understand you before they talk to you. They want value before they risk time, money, or energy. This is why so much organic and paid traffic quietly disappears. Here's a summary of Watch This To Generate 1000s of Leads (In Any Niche) by Alex Hormozi What actually works... and what the largest, fastest-growing businesses are doing ...is adding a “mini win” on the front end. A simple, complete solution to a small problem that earns attention and creates trust fast. This strategy doesn’t require new traffic, new ads, or a complicated funnel. It simply converts more of the traffic you already have. That’s the most profitable growth you can get. Why This Works Better Than Any “Book a Call” Button Cold visitors don’t want a conversation. They want a clear outcome. When you offer a tiny, useful solution up front, three things happen: 1. People are far more willing to give their contact information. Low commitment = higher response. 2. You solve a real problem quickly, so trust increases. They see you can actually help. 3. Solving the “small problem” reveals the bigger problem you’re built to solve. That creates natural demand for the core offer. The result? More leads, higher conversions, and more qualified buyers — without spending more to get them. The 3 Types of Mini Offers That Convert Better Than Funnels Across the board, the highest-performing businesses use one of these three front-end entry points: 1. Reveal a Problem You show them something they didn’t know… or didn’t know was that bad. Examples: - Website speed test - Posture assessment - “4 mistakes keeping your business stuck under $1M”

Summary, Highlights, Takeaways & Transcript in YouTube Vault: #2025 11 09

You’ve landed in the wonderful world of... 🧭 Explore WISE Skool Building 🤓 This is the free public portal where curious explorers + expert Skoolers connect, share, and grow with EA$E We're here to... 🧭 Swap ideas + insights 🤓 Learn about building quality communities 🤝 Support each other on the Skool journey 🚀 Celebrate wins + lessons along the way We’re glad you’re here! 👉 Start by dropping a quick hello below! - Where you’re joining from 🌍 - What kind of community you enjoy (or own) 🧑‍💻 - One thing you’re excited to explore here 🔍 Be sure you JOIN for full access to the 5-day challenge ...and get a 1:1 WISE Welcome call with Wendy Let’s get growing! 💥🤩🚀

Recently I achieved Level 8 in the Skoolers community of Skool.com community owners It's not something I'm actively chasing, a Leaderboard ranking Then I though about how many community owners are in Skoolers It is rather wonderful though to think about being #38 out of 189.7k members 🤯 Check yours here: https://www.skool.com/skoolers/-/leaderboards That got me thinking about why some community owners push so hard to climb the leaderboard. Is it only ego? Or is there more to it? I've seen the current top 3 of all time rise and many fall since February of 2024 Here’s what I’ve noticed. There's a psychology of the leaderboard 🤔 Leaderboards do more than make progress visible. They tap into our natural drive to improve, to see our efforts pay off. When used well, they create joyful celebration instead of competition. People post, comment, and share more because they can see their participation moving the needle. Recognition matters. It’s not just about being seen. It’s about feeling like you belong and that your voice has weight. People love to feel seen, heard, and valued. There is strategy behind the chase and rapid rise tactics 🧐 For newer owners without established expertise, a high leaderboard rank is more than a bragging point. It can add validation and signal credibility by recognizing engagement. And of course, when your community looks active, it attracts new members. More activity builds more trust, which helps growth and retention. So while it can stroke the ego, it’s also smart business. There’s a risk, though, a fine line. 🧐 When the focus shifts to points instead of purpose, conversations can lose depth. Gimmicks and engineered engagement arise. People start posting for likes instead of being authentic or creating value.

Building a dedicated online community (e.g. a branded space on Skool) delivers measurable marketing and SEO gains that passive channels can’t. Members create fresh content and engage in two-way discussion – all indexed by Google – rather than hidden behind walls on other platforms. Data shows dedicated communities drive far higher engagement than social media and ads, build trust with peers, and even boost sales, often with only modest upkeep. Engagement: Community platforms see much higher active participation than social channels. One study found nearly 50% of members actively engage in branded communities, versus only about 0.05–5% engagement on typical social media pages. Deep engagement means members spend more time with your brand. In fact, Harvard Business Review data show engaged customers spend ~60% more per transaction and have 306% higher lifetime value than non-engaged customers. (They also share and refer brands much more – for example, 83% of satisfied community members will recommend a brand when prompted.) SEO & Visibility: A branded community produces searchable, keyword-rich content on your own site. Each discussion or post naturally includes industry-specific terms that potential customers search for, helping your pages rank higher. Google can crawl and index your community posts (unlike locked Facebook groups), so all that user-generated content boosts your SEO. For example, forums serve as mutual support channels where answers to FAQs populate Google results, improving SERP performance. Likewise, listing your business in a community directory acts like a local citation – Google treats consistent business info across platforms as a “trusted” signal, which also lifts rankings Brand Awareness & Trust: An owned community builds brand authority through social proof and belonging. By showcasing real customer Q&A and success stories, your brand feels more human and trustworthy.