The new Skool Stories episode with Kirby and Claire looks fun and light on the surface, but underneath it is one of the clearest maps I’ve ever seen of how people grow inside this platform — as creators, operators, and humans. If you’re building a Skool (or thinking about it), this episode shows the real pattern of how people find their “place” here. Most of us don’t come in knowing exactly what we want to build. Most of us don’t come in with the “perfect niche.” Most of us definitely don’t come in with a million followers. What we do come in with is curiosity, some passion, and usually a chapter of life we’re trying to grow out of. That’s where Kirby and Claire’s story hits home. Claire didn’t join Skool to become a creator. She joined because she was burned out from nursing, tried different jobs online, tested a few chapters that didn’t fit, and eventually landed in the role that matched who she naturally is: the person who makes things work. The person who keeps communities running. The person who brings warmth into a very fast-moving environment. Not a “guru.” Not a face of a brand. Not a content machine. A community operator. And that’s the part people underestimate: Skool doesn’t just need creators. It needs great operators, organizers, moderators, and support roles. A lot of people thrive here without ever building their own community. Kirby, on the other hand, came in as the first Skool investor. The first free community. The guy who learned by doing, by posting, by getting into creator beef (yes, the Hamza story), by helping big creators launch, and by absorbing the philosophy that drives the whole platform. Two very different arcs. One ecosystem that gives each person a place to evolve. The other big thread in this episode is how launches really work. They’re not complicated. They’re not about having a big audience. Some of the biggest wins on Skool came from people who started with 20 friends, did a quiet whisper, and built the community with them instead of for them.

The CATALYST Path of Progress EXPLORER When you first land here, you’re an Explorer. Think of this space like the front porch. You get to look around, check things out, and see how Skool actually works for small businesses without feeling like you’re committing to anything. When you join you get the ABC 5-Day Challenge, a 1:1 action plan session, and a simple fifteen-minute Quick Connect call so we can meet and map out what you’re building. People are always surprised that the action plan is free. I want everyone to start with a focused direction instead of guessing in the dark. This stage is just about getting oriented and seeing what’s possible. BUILDER When you decide you want to build something for yourself, you shift into the Builder stage. This is when the lightbulb goes on and you think, “Okay, I want my own Skool,” or “I want help getting mine set up the right way.” Builders usually jump into the one-day setup, the full Catalyst Kit, or the Hotline if they already have a community and just want a direct line to me instead of digging for answers on their own. In Builder mode, you’re putting your foundation together and figuring out what kind of experience you want to create for your customers or members. Nothing fancy, nothing overwhelming. Just building something that works for your life and your business. CREATOR As things start clicking, you naturally step into the Creator stage. This is where you’ve got enough figured out that your questions become more specific and your goals get bigger. Maybe you’re ready to lead workshops or run private groups. Maybe you want to polish your setup, open a second Skool, or seriously boost engagement and visibility. This stage has more support, more feedback, and a closer circle of people who are building at the same pace as you. The work goes deeper here because you’re not just setting things up anymore. You’re shaping a real community that grows with you. LEADER Then there’s the Leader stage. This is for the folks who are ready to operate with intention and want more personalized guidance.

Building a profitable Skool doesn’t require a big audience, demand aheavy content schedule, or need a bunch of tech platforms. Most small business owners limit growth because they think they need something. More followers, more money, more content. Drop the excuses and just start. Here’s the real path that works pulled from a community earning over $16K/month with roughly a thousand subscribers. 🔬 Don’t go broad. Go microscopic. Most people make “general content” and hope someone bites. What actually converts are ultra-specific videos that speak to one problem for one type of person. A video with 112 views can outperform one with 20,000 when the content is precise. Your niche is not the category or topic as much as the moment someone realizes you solved the exact problem they have. Let's unpack that. Most people define a “niche” as: ❌ yoga teachers ❌ fitness over 40 ❌ business owners ❌ women in wellness ❌ local service providers That’s categories. What is the definition of a niche? a job, position, or place that is very suitable for someone A business niche is a specialized, focused segment of a larger market with a specific target audience A niche becomes real the second a person recognizes: “That’s exactly the problem I’m dealing with right now.” That moment is the sale. Topics are broad. Moments are specific. Specific is what converts. A topic is what you talk about. A moment is why they pay attention. People join communities because something clicked: - “That’s my exact bottleneck.” - “That’s the frustration I haven’t been able to fix.” - “That’s why nothing else has worked.” - “That’s the exact step I’ve been missing.” Not the subject matter. Not the content category. Not the demographic. The attraction lives in the intersection: - A specific pain they can feel in their body or business. - A specific moment where they say, “That’s me.” - Your ability to solve that moment quickly.

Notes and takeaways from the 2025 Q3 Skool Games Winners 1-day in LA with Alex Hormozi Summary: This session is basically a Skool “advanced class” on three things: content, communities, and offers. On content, Alex explains that most people create “four-minute voice memo” content that should have been 30 seconds. The fix is structure and pre-thinking. Capture content in the most natural way (lives, calls, workshops), then edit for each platform. Start with volume so you get data, then squeeze that volume into fewer, higher-quality pieces over time. On communities, the theme is simplicity and leverage. Most small business owners and wellness providers are stuck in the same trap... Too many platforms. Too many funnels. Too many half-finished ideas. And then someone tells you to “make more content” on top of all that. The result is exactly what Alex described: Your content becomes that four-minute voice memo that should have been 30 seconds. You feel like you’re working hard and still not seeing steady growth. Let’s fix that. In this post I want to distill what was discussed and give you a simple way to think about: - How to create content that actually moves people without burning out - How to use one Skool live as a full content engine - Why the About page can beat a traditional funnel - When to use free, paid, public, private, and tiers - What really keeps people paying month after month All in plain language, so you can put it to work in your own Skool community. 1. Stop talking like a four-minute voice memo If you’ve ever listened to a long voice note and thought, “This could have been 30 seconds,” you already know the problem. Most creators hit record before they think. The fix is not to turn into a robot.

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