We’re already halfway through December. 🤯 Not quite done with the year... ...not quite ready for the next one. “How we spend our days is, of course, how we spend our lives.” – Annie Dillard 🤔 How are you spending your life? You only get one! 😌 How are you feeling? This time of year can feel strange. Whether you celebrate any sort of holiday traditions or not, there’s a lot going on! Schedules shift, relationships get stressed, routines get disrupted. It’s easy to either push too hard or completely lose track. 🏁 We're not in a sprint to the finish line. Instead think about being intentional with how you move through the rest of the year and set your sights on next year's targets. One simple way to do that is using a Micro / Mini / Mega goal flow that helps keep your focus clear and on track. ✨ Micro Goal One small thing you’ll complete today. Something realistic. Something that gives you a sense of accomplishment. ⚡ Mini Goal One focus for the week to create progress through the rest of this month. Not a long list. Just the thing that matters most right now. 🌈 Mega Goal One guiding focus you want to carry into the new year. Not a rigid plan. Just a clear direction toward targets you want to reach. This approach keeps you grounded in what actually matters instead of getting pulled in every direction. It’s about choosing how you spend your time and energy, especially when life feels overwhelming. 💁 Remember to always ask that key question to recalibrate in any moment: Who am I being? Refine, realign, and remain true to yourself. “What lies behind us and what lies before us are tiny matters compared to what lies within us.” – Ralph Waldo Emerson ❓Want weekly support using this kind of goal focus consistency? Inside the WISE ecosystem we use the Micro / Mini / Mega practice every Monday, Wednesday, and Friday: 🎯 Monday Mission ✅ Midweek Check-in 🥳 Fri-YAY Wins You can dive deeper inside the community that fits your focus: - WOW ♀️ We're Outstanding Women: connection, leadership, and growth (women only) - Enjoy 🤗 WISE Life: daily joy, energy, and living well

“Why would I want a Skool if I already have a website, a YouTube channel, and Zoom?” Most business owners already feel stretched thin across multiple platforms. You have a website to update, a YouTube channel to feed, and Zoom for live sessions and replays. Each tool is doing its own job, but none of them communicate effectively. So, when someone suggests adding Skool, the natural response is: “Great… another thing to manage. Why would I add that complexity to the mix?” Honestly, if Skool were just another platform, you wouldn’t. Skool isn't trying to replace your website or convince you to run a huge community. What it actually does is something your current tools can't do on their own: It ties everything you already have into one simple, searchable structure that boosts visibility without creating more work. Think of it this way: - Your website is your brand’s home. - YouTube is your reach engine. - Skool is the connection engine. 7 Reasons Skool acts as Your Essential Content Hub ====================================== 1. It Connects Your Disconnected Content Your website is here. Your YouTube channel is there. Zoom recordings are often hidden behind scattered Google Drive links. They are separate worlds. Skool fills that gap. It creates a unified structure that ties your content together, making it easier for search engines and AI crawlers to understand, index, and surface. That means the content you’ve already worked hard to create actually gets found by more people. 2. Every Piece of Content Becomes a Search-Friendly Page When you publish on your website, you have to build a page. In Skool, every video you embed, every resource you upload, and every simple post automatically becomes its own clean, publicly indexable page. One piece of content generates multiple, high-quality entry points into your world with no extra design or tech setup. 3. Skool Content Tends to Rank Faster Websites can take months to climb in search. Skool pages often index quickly.

Most people don’t realize this, but your YouTube channel can be taken away from you in seconds if it's built on the wrong account structure. A lot of business owners start their YouTube channel using a personal Google account or a Google Workspace email. It works at first. Then one day you try to bring on help, switch emails, or reorganize your business and you discover you can’t transfer anything. Worse, if the wrong person controls the login, they control the entire channel. Here’s the part YouTube never explains clearly: A business YouTube channel should always live inside a Brand Account. Not your personal Google account. Not your Workspace email. A Brand Account. When your channel is in a Brand Account, you can add owners, recover access, transfer control, and keep your content safe even if an email gets shut down. The process is simple once you know how it works: Create a Brand Account. Move your existing channel into it. Add your new owner. Wait seven days and assign Primary Owner. After that, you have a real business asset. Transferable. Protected. Team-ready. If you’re building on Skool, your YouTube channel becomes your discovery engine and visibility vehicle but it only works if you set it up in a way that keeps you in control. 🚀 ACTION STEPS YouTube → WISE Skool Building🤓 systems 1. Audit your current YouTube channel(s) Check whether they are: - Google Account channels - Brand Accounts - Correct primary owner = YOU 2. Create a Brand Account if you skipped this originally 3. Add a second owner Use: - a backup Gmail - a business partner - a business-purpose secondary Gmail This protects access long-term. 4. Verify your channel is transferable If you ever: - hire a team - sell a brand - reorganize - rebrand - change email domains …you’ll need this structure. 5. Link your channel to your Skool community YouTube = discovery Skool = conversion

Building a profitable Skool doesn’t require a big audience, demand aheavy content schedule, or need a bunch of tech platforms. Most small business owners limit growth because they think they need something. More followers, more money, more content. Drop the excuses and just start. Here’s the real path that works pulled from a community earning over $16K/month with roughly a thousand subscribers. 🔬 Don’t go broad. Go microscopic. Most people make “general content” and hope someone bites. What actually converts are ultra-specific videos that speak to one problem for one type of person. A video with 112 views can outperform one with 20,000 when the content is precise. Your niche is not the category or topic as much as the moment someone realizes you solved the exact problem they have. Let's unpack that. Most people define a “niche” as: ❌ yoga teachers ❌ fitness over 40 ❌ business owners ❌ women in wellness ❌ local service providers That’s categories. What is the definition of a niche? a job, position, or place that is very suitable for someone A business niche is a specialized, focused segment of a larger market with a specific target audience A niche becomes real the second a person recognizes: “That’s exactly the problem I’m dealing with right now.” That moment is the sale. Topics are broad. Moments are specific. Specific is what converts. A topic is what you talk about. A moment is why they pay attention. People join communities because something clicked: - “That’s my exact bottleneck.” - “That’s the frustration I haven’t been able to fix.” - “That’s why nothing else has worked.” - “That’s the exact step I’ve been missing.” Not the subject matter. Not the content category. Not the demographic. The attraction lives in the intersection: - A specific pain they can feel in their body or business. - A specific moment where they say, “That’s me.” - Your ability to solve that moment quickly.

Most people think content needs to be clever, technical, or perfectly produced. It doesn’t. Creators growing real businesses, especially service and education businesses, are all using the same simple structure, whether they know it or not: Value + Story. Both. Always. Most people only publish one. That’s why they struggle. Value alone makes you useful, but forgettable. Story alone makes you relatable, but not valuable enough to buy from. When you mix them, you create content that builds trust and connection at the same time. People don’t want to buy steps. They crave a companion who helps them follow through. Your value content shows what you know and how you think. Your story content shows who you are and why it matters. And the real magic is this: Your stories only need to come from your “scars,” not your “wounds.” When you speak from what you’ve already lived through, clarity shows up in your voice. You sound grounded. You sound like someone worth working with. This works beautifully in long-form video because people spend 10–30 minutes sitting with you. They get a sense of your patterns, your insight, your calm, your humor, your worldview. By the time they reach out, the decision is already made. Simple structure without pressure. Authentically human. Easy to sustain. Teach from expertise. Share from experience. Let people choose you. That’s the strategy that actually scales. If you build communities or offers on Skool, this approach becomes even more powerful. Your stories connect people to you. Your value content prepares them for success. Together, they create the natural bridge into your programs. Are you ready to get growing? Join now to hop on a 1:1 Quick Connect call and Schedule your Action Plan session