When you say what you do, how many of you say “I help…”? I recently took a training that challenged something I've probably said thousands of times: “I help business owners…” The problem? The second someone hears “I help…” they already know what's coming. A pitch. And once their brain knows where you're going, you've given them permission to stop paying attention. This matters in sales, networking, AND social media. So instead of explaining what you do, try creating enough curiosity that they need the next sentence. Instead of: “I help business owners create better systems and automate their businesses.” Try: “If your business can't operate for two weeks without you, you don't own what you think you own.” Now there's a question in their head. What do you mean? That's the conversation you wanted in the first place. The same thing applies to content. Stop opening videos with: “Hey everyone, today I want to talk about…” They already know what's coming. Don't make the first sentence explain the video. Make the first sentence make someone NEED the second sentence. Curiosity earns attention. Attention earns conversation. And conversation gives you the opportunity to actually create value. Now I'm curious: how would you rewrite your “I help…” statement without using the words “I help”?

I recently had a friend of mine get hacked. Not in the lose your password or email sense...somebody took photos of his work and claimed it as his. This other business has been stealing his photos for years and posting them in contractor groups to get more work. So today, for him I built out an app that allows you to upload your watermark for your business simply by uploading your logo, then uploading your pics. The system asks for default placement but will scan to try and not take away from the picture but keeps your work credited to you. If you were ever on the paid platform, or have ever bought a service from Jen or I since we launched this app, you get access to it for free. I hate to see this happen to people...anyone else who wants access it's a one time fee of $99

I've been quietly building and testing a new website diagnostic process, and I'm ready to open a small number of spots to the community. Your website isn't just where people go after they hear about you anymore. It's becoming part of how search engines and AI systems understand who you are, what you do, who you serve, and whether you're a credible business to recommend. Before worrying about “ranking in AI,” though, you need the right foundation. That's what the Digital Growth Blueprint is designed to evaluate. This is not another automated SEO report that gives you 75 things wrong with your website and then tries to sell you a rebuild. I'll evaluate your website against what you're actually trying to accomplish as a business and give you a prioritized blueprint built around five areas: PROTECT — What's already working and shouldn't be casually changed DISCOVER — How more of the right people can find you through traditional and emerging search PROVE — Where trust, authority, and social proof can be strengthened CONVERT — How effectively your website moves people toward the action you actually want them to take MEASURE — What you should track to know whether it's working You'll receive your website score, prioritized recommendations, a 30/60/90-day roadmap, and my First Five Moves—the five things I'd prioritize if I owned your website. And we'll look at whether your website is building the foundation for AI search visibility—not just traditional Google search. Some recommendations may be things you can handle yourself. Others may require technical help. I'll tell you which is which. There is no requirement to hire me to implement anything. I'm opening 10 community spots at $200 while I continue developing case studies and refining the process. If you want one, comment BLUEPRINT or message me.

Most people don't have the time or want to put themselves on video . UGC content allows you a fast forward with your likeness. This was made with heygen but many systems exist for this now This version of me is scaling faster than the real version of myself (trying to figure out why still) The picture, voice, music and video are all like me but are AI generated.

ChatGPT Ads vs. Meta Andromeda ChatGPT ads and Meta ads work very differently. ChatGPT ads target the conversation. They are shown based on what someone is actively asking, researching, or trying to solve. Example: “Why did my insurance rate increase?” “Who is the best independent broker near me?” “What insurance do I need when moving to Denver?” That means ChatGPT ads are more focused on existing intent. Meta’s Andromeda system targets predicted behavior. It uses Facebook and Instagram activity, creative engagement, conversion data, and machine learning to decide who is most likely to respond. Meta is less about what someone is asking right now and more about predicting: “Who is most likely to care about this offer?” The easiest way to understand it: ChatGPT = intent capture Meta = attention and demand creation ChatGPT ads should feel helpful, specific, and connected to the problem being discussed. Meta ads need stronger hooks, visual creative, emotion, and pattern interruption because the person was probably not actively searching. For most businesses, the platforms should work together: Meta creates awareness and familiarity. ChatGPT captures people when they are actively looking for an answer or recommendation. Same customer. Different moment in the buying journey.