I am a total podcast nerd, in my private life and professionally. I started my own podcast in January and it's so much fun! I use podcasts with my clients mostly as listening practice between sessions, and as a basis for discussion. We usually pick a topic that is relevant to them, and I send a podcast (also TED talks in audio version sometimes) and prepare very open discussion questions for our next meeting. Their task is to a) make sure they listen b) decide how to listen in a way that serves them (in one shot, in two parts, in more parts), just once or more than once, whatever works & pay attention to what works and what doesn't c) make sure they write down time stamps of anything that really stops comprehension, if any. It always works out very well. We love podcasts!

btw love the gif @Andrew Woodbury hahaha

@Andrew Woodbury hey Andrew, thanks for your insight, and yes, it's definitely helpful. I'll keep all that in mind as I carry on with the course. I feel once I properly nail step 1 everything will become smoother. Inspired by the ideal client sheets you shared in 1.5 I am actually trying to create client profiles rather than abstract, random avatars -- I feel if I zoom in on each of my favourite clients over the years, I will be able to craft more effective messaging. Poco a poco... :)

@Elisa Galbusera check out Andrew's reply below, I think it will speak to you as well!