One thing no one told me about writing cold emails The more absurd you can make the opening, the better This is a cold email I wrote for my friend's recruitment agency at 3am once Half of the email opens replied saying it was funny (debatable) Half of those replies closed 🫳

For every genius idea you think you have, 100+ people are trying to build the same thing. And with AI, the barrier to entry is essentially 0. Now, the companies that win the most are the ones with compelling online voices. At the earliest stage - when everyone's MVP was built in 2 months - marketing and distribution is the moat. You could have the best product in the world. If no one knows about it, it means nothing.

For the first time in history, we're looking at the possibility of 1 person alone creating $1B+ dollars in value. what used to take 10 people now takes 1 what used to take 10 days now takes 1 what used to take 10 dollars now takes 1 there's never been a better time to build

There’s this framework that we've used at Founders, Inc. to build all of our studio companies. The companies that followed it have all gone from 0 to 1,000,000 million users or dollars raised (whatever they were optimizing for) Build -> Measure -> Learn. It’s exactly what it sounds like: First, you build an MVP (minimum viable product). It's the most dumbed-down feature set that your product needs to solve the problem of your first few users. Ship that out to those first few users. (Build) Track how they interact with that MVP. if it’s a software product, look at your Posthog (analytics), see where the drop-off points are, what screens are causing them to exit out, etc. (Measure) Every Monday, you and the team gather all the info from the previous week and figure out what experiments to run next. (Learn). If you iterate in week-long Build-Measure-Learn loops, eventually you'll be able to figure out what changes lead to the outcomes you want.

I don't think people who play status games are worse off than people who don't. you can get a lot out of playing them well. it's easy to convince someone to work for you if they think that everyone wants to work for you. easy to convince someone to give you money for something if they see that everyone else is. easier to go from 1000 followers to 10,000 followers than to go from 0 to 100. but you'll rarely get as much out of playing status games as people who didn't play them. do the real work, and let it speak for itself.