🧠 WHO CAN FIX THIS, DUPLICATE MANAGEMENT AND DATA INTEGRITY EDITION
You have joined a UK based professional services company that uses Salesforce for sales, marketing, and reporting. Here is the situation. • Sales reports are inflated because the same customer exists multiple times • Marketing campaigns are sending emails to duplicate Contacts • Users are creating records quickly and cannot be slowed down • Leadership wants cleaner reports without disrupting daily work The business specifically says We want duplicates identified and managed intelligently We want reporting accuracy restored We do not want users blocked unnecessarily We want something scalable, not manual cleanup every week As the Salesforce Admin, what is the best overall approach? 💬 Vote and explain your thinking. Only one option truly balances data integrity, reporting accuracy, and user experience 👀 Kind regards Godwin, Mentor and Coach