Alright, I want to break down a strategy that used to work insanely well, stopped working for most people, and is now quietly working again if you apply it the right way. You’ll probably recognize this. A few years ago, Loom videos crushed. You’d send a cold email like: “Hey, mind if I record you a quick Loom?” They’d say yes. You’d spend 10 minutes recording a custom video. Send it over. Replies would spike. Why did it work? It worked because it felt 1-to-1. The prospect believed you sat down, thought about them, and made something specifically for their business. That’s the psychology. Now here’s the problem: Doing this at scale is brutal. Recording 10 minutes per prospect doesn’t scale past a handful of leads a day. So people abandoned it. Big mistake. The strategy didn’t stop working. The format did. Instead of sending a Loom, you switch the deliverable. Here’s what works now: You ask permission to do research, not a video. Something like: “Would it be useful if I put together a quick breakdown of your company vs competitors? I can send it over in 24 hours.” That’s it. What happens in their head: – “They’re going to spend time on me” And that’s the win. Now the real unlock: You don’t actually need to do this manually. With automation, you can generate: – mini audits – competitor snapshots – opportunity breakdowns – teardown-style reports All personalized, fast and scalable. From the prospect’s perspective, it feels just as personal as the old Loom videos. From your side, you’re not burning 10 minutes per lead. This is what I call a reverse lead magnet. Instead of giving away a generic PDF to everyone, you offer something that appears custom first, then deliver it at scale. If you want to see exactly how I set it up… Comment “Reverse” and I’ll break it down.

Campaigns fail because people jump straight into sending emails. Don’t do that. Follow this simple order 👇 1️⃣ Setup If this is wrong, nothing else matters. ✔ Clean domains ✔ Proper DNS (SPF, DKIM, DMARC) ✔ Inbox warm-up always running (warm up for at least 2 weeks before starting outreach) ✔ Low daily sends per inbox 2️⃣ Targeting Who You Email Matters More Than What You Say. Great copy won’t fix bad targeting. ✔ Clear ICP (industry, size, role) ✔ One pain point per campaign ✔ Verified, clean leads only 3️⃣ Messaging Simple > Clever Short emails win. ✔ 2-3 sentences max ✔ One clear problem ✔ One clear CTA No pitch decks. No paragraphs. Just start a conversation. Golden Rule: If setup is weak → emails land in spam If targeting is weak → no replies If messaging is weak → no meetings Fix in this order. Always. Question: Which part do you struggle with most right now - Setup, Targeting, or Messaging? Drop 1 / 2 / 3 in the comments 👇

Every week I do a live “Ask Me Anything” call for my INSIDERS where members bring their toughest cold email, lead gen, and automation questions.These are problems from people running actual campaigns, and I walk through solutions step-by-step on the call. What makes these calls soo valuable: Members get live access to ask their specific questions, get real-time answers, and see me build solutions on screen. 🚀 I share templates I don’t put anywhere else. 🚨 I cover advanced strategies that are too sensitive for YouTube. And it’s a chance to learn from other people’s problems and solutions. Typical topics include: → Fixing low-performing campaigns → Clay workflows and automation setup → Deliverability troubleshooting → Signal workflows and targeting → Scaling infrastructure This is one of the core benefits of the Insiders program and can literally transform your business overnight if you attend. Today I am pulling back the curtain and giving you the chance to take a sneak peak inside one of these calls to see how they are run and how they could possibly take your business to the next level. I have never shared one of these calls outside of the Insiders Program before and I probably never will again. I do one of these calls per week and we also have 8 other top coaches who either do weekly or monthly calls to help you with your lead generation... Want to see the recording from this mornings call? Comment “AMA” below and I’ll send you the link so you can see exactly what happens.

My emails were landing in spam constantly. One week I'd get great open rates. Next week? Complete silence. I kept tweaking my copy, changing subject lines, testing send times. Nothing worked. Then I realized: the problem wasn't my copy. It was my deliverability. Most people running cold email obsess over messaging while their domain reputation tanks. That's when I started using Warmy for my primary domains. What it does: → Monitors inbox placement daily → Keeps domains off blacklists → Trains ESPs that your emails are valuable → Real-time deliverability tracking 90 days later: 98% inbox placement. Consistently. I use Instantly's free warmup for my cold email domains (works great for that). But for primary domains I actually care about? Warmy is worth every penny. The difference? Warmy keeps their warm-up pool squeaky clean. Most cheap tools use low-quality IPs that actually hurt your deliverability. If your emails are disappearing into spam, you need to fix deliverability before anything else matters. Comment "Warmy" below and I'll send you: - Link to Warmy - Discount code for 50% off This is the tool I recommend for anyone serious about cold email.