So I’m working on a FUN-NEL in REAL TIME. (NOT in my head!) The dude watches my video and replies back… “I love the open loop.” Before you look at the pic… How would you respond? Then look at the pic. 👉 And comment WHY I responded the way I did! 👇 If we get 50 comments I’ll show you the REST of the convo! (I’ll unlock more in the comments as we get closer to the answer.) Update: See full convo and breakdown 👇

It doesn't matter if it's 2 am... Eavesdrop on this short over-the-shoulder coaching session... ...of me TALKING to my email coach! 😀 I gave him a TOUGHIE! Almost NOBODY UNDERSTANDS what I asked him, but it's made me a fortune. Notice how I can make him "work harder" and he doesn't even complain!! What do you think? Rooting For Ya, Travis PS Do you want this? ===> Sound off here

Not sure if you're subscribed to Dan's emails (if you're not, you should be). This is an email he sent yesterday... And HOLY CRIPES, this is some Ronin shit right here!! Here's his email: "If They Can Compare You, They Can Replace You Stop trying to win price wars. That’s a loser’s game. The real money is made when you eliminate comparison altogether and sell in a vacuum. Here’s how to make yourself the only option: - Reframe What You DoDon’t sell copy, coaching, or services. Sell assets, transformation, and outcomes. - Make Comparison ImpossibleBundle. Package. Tier. Do anything that prevents side-by-side pricing. - Control the FrameGet out of beauty pageants. Create a process where you dictate the rules. - Close in a VacuumSet the environment so no other options are considered — and the deal becomes inevitable. If your marketing is still built around the idea that you’re going to outcompete somebody on price, you’re not just playing the wrong game. You’re playing with a loaded gun pointed at your own foot. That game has no winners. The only way out is to engineer your entire business and marketing strategy around a principle I’ve taught for years — selling in a vacuum. No price comparisons. No side-by-side evaluations. No “but the other guy says” conversations. Just you. Just your prospect. Just your unique value and your complete control of the environment. Here’s the truth. He who controls the frame controls the sale. And when you build a deliberate frame that boxes out everyone else, when you construct a process that positions your offer as uniquely indispensable, your price becomes an afterthought. You’re not the best option. You’re the only option. Now, you can accomplish this in a number of ways. Some of them are structural, like bundling your offering in a way that no one else does or delivering your solution in a timeframe others can’t touch. Some are psychological, reframing what you do from “service” to asset creation, as I’ve done for years with my own copywriting and consulting clients.

While browsing through daily life, a thought ocurred... I'm curious if anyone has ever, or can think of ways to do our magic to a "news" type site. I'm suscribed to quite a few, and of course I see them selling ad spots and dedicated emails to sponsors... But I don't necessarily see them "selling" anything. Was just curious as to how I could add them to my list of creators to approach. Could they benefit from communities? Sell products? Repourpose their content (into what?)

OK... So if the call wasn't just fu@$!ng BOMB enough... This concept slapped me in the face. Mainly because on the last "coffee date" everything was right. I picked somone close to the goal line, we only needed the last 10 yards. I found someone with the J, K, Q, and A of spades, and we only needed my 10 to make the perfect hand. The numbers were there, and had potential. So why the FU@% did it end without a deal? Well... I was pitching, plain and simple. I could FEEL it on the call. I was begging for a job. I needed her. And at the end I asked her why SHE chose not to do the deal (why wasn't I the damn chooser)? I understand all the sharks in the water: skepticism, no cred, etc... But she really kicked me in the nuts when she said "frankly your PITCH sucked" MY FU@$!NG PITCH!! Goddammnnn... I wasn't "pitching" I was CHOOSING. Only I wasn't. Like I said before, even I could FEEL it as we were talking. @Travis Sago preaches it, and God bless @Tony Teegarden and his incredible patience, because he's been hammering it into my thick ass skull. Oh well... time to dust off and get back on the damn bike.