don't take it personally she doesn't need what you're offering because it doesn't work for her, focus on what the client needs more, hit her up later down the year with something different that she might need, always inspect their funnels and suggest areas for improvements

https://docs.google.com/document/d/1lAjh1D4Yz6ChLRw60f4aoUIDUKgMp62dassrjezCxcM/edit?usp=sharing let me know your thoughts

10. Research is Non-Negotiable Great campaigns are backed by deep research. That means studying science, competitors, and customer behavior. Even names must be tested and strategic.

That's it for today. For the last day, we'll be looking at Ogilvy On Advertising. Stay tuned!❤️

@Lowkey Ceo you get it now!

@Herdany Prasetyo hey bro, I'm just capturing what the book says...

7. Be Ultra-Specific Specific details (e.g., “support answers in 60 sec”) = instant credibility. Vague = forgettable.

8. Font Matters For print, serif fonts (Times New Roman, Garamond) aid reading. Online, sans-serif fonts (Verdana, Arial) perform better at small sizes

7. Ego-morphing: Sell the identity, not the thing People don’t buy things, they buy who they think they’ll become with it. Show how your product upgrades their image, status, or self-worth.

8. People are pulled by influence We all want to associate with what we admire and avoid what we fear. Great ads use this, connecting their product to identities or outcomes people want.