Reciprocity ( The Best Way to Get Attention )
Ever gotten a free sample at a store... and felt weird walking away without buying ? That’s reciprocity. As humans, we’re wired to return the favor It’s ancient. It’s deep. And it works. In copywriting, this is how you should use it : Give value first a free audit, a juicy tip, or even a loom breakdown. No ask. No strings. But because you gave first, they feel like they owe me something. Sometimes that "something" is attention. Sometimes it’s a reply And sometimes... it’s a client you get The key ? Don’t fake the value Make it so good they’d pay for it and then give it away. That’s how you hook prospects