Apr '25 (edited) • 🔥 Community Value
Reciprocity ( The Best Way to Get Attention )
Ever gotten a free sample at a store... and felt weird walking away without buying ?
That’s reciprocity.
As humans, we’re wired to return the favor
It’s ancient. It’s deep. And it works.
In copywriting, this is how you should use it :
Give value first a free audit, a juicy tip, or even a loom breakdown.
No ask. No strings.
But because you gave first, they feel like they owe me something.
Sometimes that "something" is attention. Sometimes it’s a reply
And sometimes... it’s a client you get
The key ? Don’t fake the value
Make it so good they’d pay for it and then give it away.
That’s how you hook prospects
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Reciprocity ( The Best Way to Get Attention )
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