A book isn’t just something you publish once and hope people buy. It’s a digital asset. I’ve used books to generate over $100K in passive income through Amazon, but that’s only one way to use them. A book can also elevate your business, increase your authority, and instantly boost your credibility. I’ve seen so many coaches do this well—using a low-cost book as a lead generator that naturally moves readers into higher-ticket offers, programs, or 1:1 work. The mistake I see most people make is jumping straight to “what should I write about?” without getting clear on why they’re publishing in the first place. When you know your goal and purpose, you can be strategic from the start: - Is this book meant to generate passive income? - Is it meant to attract ideal clients? - Is it meant to warm up leads before a higher-ticket offer? - Is it meant to position you as the expert in your niche? The goal you choose shapes everything—your topic, format, length, pricing, and how you market it. So before you think about chapters or titles, start here 👇What do you want a book to do for you?