All formula are the same!
1) CJN (Challenge, Justify, Need) 2) PAS (Problem, Agitate, Solution) 3) HSO (Hook, Story, Offer) I (Challenge, Problem, Hook) stages: Purpose: Informing - Keep it short, intriguing. - Arouse positive emotions like excitement, love, curiosity, joy - Arouse negative emotion like fear, regret, scarcity - Highlight Empathy, Peace, Nostalgia II (Justify, Agitate, Story) Stages: Purpose: Intensity the discomfort in more detail. - Describe the story, but avoid chronology - Short sentences, avoid over exhaustion. - Transition reader to the CTA III (Need, Solution, Offer) Stages: Purpose: Call to Action, Hard/Soft Calls - Sell without feeling of selling - Positive calls highlighting benefits, confidence, relief, urgency, exclusivity - Negative call highlighting scarcity, missing out benefits/opportunity, loss Click LIKE below if you liked 😃