So far spend $400 for my painting company on fb using perspective funnels as a landing page and not a singular solidarity lead. 2%CTR .66 cents a landing page view

Just rewatched the 4X ROAS training and it slapped me in the face a little 😂I realised I’d been obsessing over ROAS way too early. Jason breaks it down so clearly: 👉 ROAS is the result,👉 But the real levers are all front-end. If your creative isn’t stopping thumbs…If your landing page isn’t converting…If your offer isn’t tight… ROAS will always lie to you. I’m now focusing way more on the early signals CPC, CPL, and time-on-page before even thinking about ROAS. Curious which KPI are YOU focusing on the most right now?

Hey Paid Ad Secrets fam 👋🔥 Wanted to share a win that genuinely changed the pace of my Shopify results this week I’ve been running ads for a while, testing creatives, adjusting targeting, tweaking budgets, but it always felt like I was almost there Close… but not consistent But this week, I made one optimization that completely flipped the momentum Not a big overhaul Not a huge scaling move Just one strategic change inside my ads manager that instantly brought clarity to what was actually working. After applying it 📈 My CPM dropped 📉 My CPC got more efficient 🔥 My conversions became consistent 💰 And my ROAS finally made sense It didn’t happen because I spent more… It happened because I started reading my metrics correctly and acting on the right signals This week taught me that paid ads don’t blow up from luck, they blow up from understanding the data behind them And the wildest part? There was one simple optimization I made that kicked off the entire improvement