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Ad Performance
Ad Performance
Poll
1 member has voted
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The KPI I Was Tracking Wrong…
Just rewatched the 4X ROAS training and it slapped me in the face a little 😂I realised I’d been obsessing over ROAS way too early. Jason breaks it down so clearly: 👉 ROAS is the result,👉 But the real levers are all front-end. If your creative isn’t stopping thumbs…If your landing page isn’t converting…If your offer isn’t tight… ROAS will always lie to you. I’m now focusing way more on the early signals CPC, CPL, and time-on-page before even thinking about ROAS. Curious which KPI are YOU focusing on the most right now?
1 like • 16d
@Mohammed Al Amin Facts ROAS really is the final domino.Same here, once I shifted to front-end signals I started seeing the real issues way earlier. For me the biggest mover lately has been CPC + hook rate.As soon as I tightened the creative and got people to actually stop and watch, everything else downstream improved. Even small bumps in hold time made the CPL drop almost instantly. Still refining landing-page engagement next that’s the one I feel has the most upside right now.
1 like • 14d
@Mohammed Al Amin Dm let's talk about it
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Miracle Dominion
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@miracle-dominion-9241
Child of the Almighty Doing life one prayer, one plan, one step at a time. 🙏

Active 1d ago
Joined Nov 20, 2025
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