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2 contributions to Paid Ad Secrets
Nov '25 ā¢Ā
The KPI I Was Tracking Wrongā¦
Just rewatched the 4X ROAS training and it slapped me in the face a little šI realised Iād been obsessing over ROAS way too early. Jason breaks it down so clearly: š ROAS is the result,š But the real levers are all front-end. If your creative isnāt stopping thumbsā¦If your landing page isnāt convertingā¦If your offer isnāt tightā¦ ROAS will always lie to you. Iām now focusing way more on the early signals CPC, CPL, and time-on-page before even thinking about ROAS. Curious which KPI are YOU focusing on the most right now?
1 like ā¢ Nov '25
@Mohammed Al Amin Facts ROAS really is the final domino.Same here, once I shifted to front-end signals I started seeing the real issues way earlier. For me the biggest mover lately has been CPC + hook rate.As soon as I tightened the creative and got people to actually stop and watch, everything else downstream improved. Even small bumps in hold time made the CPL drop almost instantly. Still refining landing-page engagement next thatās the one I feel has the most upside right now.
1 like ā¢ Nov '25
@Mohammed Al Amin Dm let's talk about it
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@miracle-dominion-9241
Child of the Almighty
Doing life one prayer, one plan, one step at a time. š
Active 72d ago
Joined Nov 20, 2025
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