15d (edited) • Open Chat
The KPI I Was Tracking Wrong…
Just rewatched the 4X ROAS training and it slapped me in the face a little 😂I realised I’d been obsessing over ROAS way too early.
Jason breaks it down so clearly:
👉 ROAS is the result,👉 But the real levers are all front-end.
If your creative isn’t stopping thumbs…If your landing page isn’t converting…If your offer isn’t tight…
ROAS will always lie to you.
I’m now focusing way more on the early signals CPC, CPL, and time-on-page before even thinking about ROAS.
Curious which KPI are YOU focusing on the most right now?
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The KPI I Was Tracking Wrong…
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