It’s not about being perfect. It’s about raising the f**ing standard.* Every week is a chance to either… 💥 Step closer to the life you want 😴 Or retreat to the one you said you were done with And this week — the team is showing EXACTLY what leading from the front looks like: 🔥 @Rajiv Sewsarran kicked off his fat loss phase, down 1kg in week 1, structure on point—even while navigating a weekend out and meat-free nutrition 🔥 @Ryan Smith is crushing PBs mid-travel prep and chaos, anchoring his week with early sessions and planning his camping trip like a pro 🔥 @Alexander Kippen dropped from 87 → 79kg, locked and loaded for his reverse while showing up like a pro in job interviews and life 🔥 @Ahmad El Merhebi dropped 7kg+, got engaged, and found a new wave of confidence and training purpose post-Ramadan. Huge shift. 🔥 @Jonny Flanagan is building a hybrid weapon of a body — paddle, cycling, home gym, down from 84 → 76.9kg and dialled This is what happens when strategy meets execution. When discipline becomes identity.When you stop asking “how do I stay motivated?” and start asking…“What would the next level version of me do today?” Now ask yourself: 👉 What if I went ALL IN for the next 4 weeks? 👉 What if I doubled down on what works? 👉 What if I stopped trying to be perfect and just dominated the basics like these legends? Let’s get it. This week is yours to conquer. 🔥 Drop a comment below — What’s ONE THING you’re locking in this week with 10/10 focus?

Read this. Then read it again. Because this isn’t just a transformation. It’s a reminder of who you can become when you stop letting life happen to you… and take command again. Let me tell you about Stuart. Once an operator. Sharp. Dialled. Built like a weapon. But like many men — life caught up. 📉 The stress piled on. 📉 The structure fell away. 📉 He was still training, still eating “clean”… but nothing changed. He lost his edge. And when that edge goes… so does the belief. But the greatest power move? 🎯 He didn’t sulk. 🎯 He didn’t make excuses. 🎯 He raised his hand and said, “I’m ready.” And now? ✅ Down 21kg (46lbs) ✅ From 97kg to 76kg — without a single crash diet or “all-or-nothing” plan ✅ Stronger than in his prime ✅ More confident, more powerful, and more locked-in than ever before And here’s the kicker… He did it while travelling. While eating out. While living life. He didn’t quit his job. He didn’t cancel dinner plans.He just trusted the process and executed like a professional. His words? “I've now got structure, accountability, and a coach who adapts the plan around my lifestyle. I've got my edge back.” 👑 This is what we do inside Aesthetic Strength. We don’t hand out motivation. We hand you the mirror, the map, and the method. And it’s on you to reclaim what you lost. To every other man inside this program right now: 🧠 You’re not broken. 🧠 You’re not behind. 🧠 But if you keep dipping your toe in instead of diving the f*** in — you will never unlock what Stuart just did. You’re not here to be average. You’re here to dominate. 📅 Drop a 🔥 if this was your wake-up call. Let’s raise the standard. The mission continues.

Firstly a huge personal thank you too @El Johnson-Smith @Jason Smith @James Pace @Ethan Walters out epic coaching team! All you hard work is massively appreciated not just from me but I know every single person in the AS family! We have had a HUGE few days here in Dubai planning out some massive upgrades for the coaching program. Our commitment to you is to never stop improving the program so we. A give you more value and deliver you better results. Faster and easier! P.s If there is anything you’d love to see more of or any idea please comment below and let us know!

Welcome to Aesthetic Strength, and congratulations on taking the first step to transforming the way you look and feel. Let’s get you set up in 2 simple steps 👇 STEP 1️⃣ — INTRODUCE YOURSELF Comment on the post below with: - Your name - Where are you from - Your main goal for the next 30 days STEP 2️⃣ — COMPLETE YOUR ONBOARDING 🔵 VIP COACHING CLIENTS - Your questionnaire is already complete — the team is building your personalised program. - 👉 Please complete your Movement Screening here. 🟢 TRAIN365 APP MEMBERS - To be assigned to the correct training pathway inside the coaching app: 👉 Complete your onboarding form here. If you have any questions, fire away! 👊