How I'm Increasing Lead Revenue by 40% (Without Generating More Leads)
I just finished a 40-minute deep dive with Kyle Sulerud, founder of LeadZolo and usejuiced.com, and I'm honestly rethinking how I sell leads. Here's what blew my mind: Instead of selling leads at fixed prices... your buyers BID against each other in a reverse auction. Sounds crazy, right? But here's what happened when agencies made the switch: ⢠Lead prices increased by 30-40% (same leads, higher revenue) ⢠Client complaints dropped by 80% (they love the control) ⢠Time spent managing clients cut in half (self-service features) ⢠ZERO wasted leads (marketplace liquidates everything) Kyle walked me through: ā
Exactly how the reverse auction system works ā
Why buyers actually PREFER this model (counterintuitive but true) ā
The pricing psychology that makes clients pay more ā
How to transition your existing clients without losing them ā
Real feedback from agencies who made the switch ā
The marketplace feature that ensures you never waste a lead again This is a 40-minute masterclass on scaling your lead distribution. And I'm giving it away for FREE to this community. Want the full video? š Comment "JUICED" below and I'll send you the link (I'm keeping this exclusive to engaged community members only - no lurkers š) P.S. - If you're still selling leads manually or using outdated distribution software, this conversation will open your eyes to what's possible in 2025.