Nov 1 (edited) ā¢ Announcements
An Attractive Customer-Facing Brand is like a Roast Christmas Lunch with all the trimmings š„ . . .
Most PPL Agency owners just have a brand thatās like - roast meat and three veg with peas
- like a regular Sunday lunchā¦ the same as everyone elseā¦
But what makes Roast Pork for Christmas Lunch super special and delicious is all the trimmingsā¦
- the crispy crackling
- the red wine jus and fresh cooked homemade apple sauce
- crispy baked potatoes
- the roasted pumpkin and walnut salad
- the green beans in brown butter with almond slivers and the garlic roasted broccolini
- And the honey glazed ham with creamy potato saladā¦ With a nice glass or two of bubbles š„
Yummy !!! š
What most agencies donāt realise is their customer facing brand
ā¦ the one which generates the (quality) Leads . . .
is way more ATTRACTIVE when itās dressed up like a delicious succulent Christmas Lunchā¦
The ādressed upā brand with all the trimmings is highly desirable
It becomes a highly VALUABLE asset
- which will generate excellent profit
and
can also be SOLD (later) for a 3x multiple by or more.
You see itās NOT just about having the components of a PPL Agency . . .
- running ads - getting some customers etc.
Done properly, itās about creating an ATTRACTIVE customer-facing brand,
That generates QUALITY leads
Which also attracts the RIGHT (high value) clientsā¦
Whoāll gladly pay good money for the right type of leads ongoing.
SAME bits ā> DIFFERENT Strategy
ā¦ starting with the end in mind.
Which has a Very Different OUTCOME and
a completely different destination.
Do you just want more of the same old roast meat and three vegā¦
- just like every other struggling PPL lead-gen biz kicking around
Struggling to keep clients
Struggling to find whale clients who continue to buy thousands of dollars of quality leads every weekā¦
ā¦ an agency BRAND thatās NOT worth very muchā¦?
Or
Do you want a highly attractive customer-facing brand like a delicious Christmas Roast Lunch with all
the trimmings and some bubbles š„ . . . ?
šVery often, all it takes for a LEAP in income is choosing ONE RIGHT NICHE !
Monday at 4PM EST...I'm offering exactly that (and more).
(Tuesday 7AM Sydney AEDT)
....bidding shoots off for the "I get YOU š«µ a $50k - $100k/mo PPL Agency" Auction! š«
It's gonna be a blast!
Iāve got you covered.
āBilly
PS I have several folks reaching out and asking āwhat if Iām already doing PPLā -
The question is - Do you have the right strategy and a scalable model?ā
PPS Do you have your calendar marked?
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An Attractive Customer-Facing Brand is like a Roast Christmas Lunch with all the trimmings š„ . . .
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