How I'm Increasing Lead Revenue by 40% (Without Generating More Leads)
I just finished a 40-minute deep dive with Kyle Sulerud, founder of LeadZolo and usejuiced.com, and I'm honestly rethinking how I sell leads.
Here's what blew my mind:
Instead of selling leads at fixed prices... your buyers BID against each other in a reverse auction.
Sounds crazy, right?
But here's what happened when agencies made the switch:
• Lead prices increased by 30-40% (same leads, higher revenue)
• Client complaints dropped by 80% (they love the control)
• Time spent managing clients cut in half (self-service features)
• ZERO wasted leads (marketplace liquidates everything)
Kyle walked me through:
✅ Exactly how the reverse auction system works
✅ Why buyers actually PREFER this model (counterintuitive but true)
✅ The pricing psychology that makes clients pay more
✅ How to transition your existing clients without losing them
✅ Real feedback from agencies who made the switch
✅ The marketplace feature that ensures you never waste a lead again
This is a 40-minute masterclass on scaling your lead distribution.
And I'm giving it away for FREE to this community.
Want the full video?
👉 Comment "JUICED" below and I'll send you the link
(I'm keeping this exclusive to engaged community members only - no lurkers 😉)
P.S. - If you're still selling leads manually or using outdated distribution software, this conversation will open your eyes to what's possible in 2025.
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Billy Robinson
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How I'm Increasing Lead Revenue by 40% (Without Generating More Leads)
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