I treat donation requests exactly like prospects, leads, and influencers. Same process. Same filter. Same response. Got this message yesterday: "We're collecting for our team's Tricky Tray. Last year you donated gift cards. Can you do it again? It was the most popular basket." Here's what I sent back: "Great to hear you're interested! I am a major fan of my clients and their businesses and fundraising initiatives. Did one of our amazing clients suggest we'd sponsor? If not, that's fine. You can be that awesome client who gets support of our donations." **The brutal truth about business donations:** Most businesses write checks to feel good. Then are resentful when it's not appreciated. We write checks to strengthen relationships. Most businesses donate to anyone who asks, or to no one because they don't get an ROI. We donate to causes our clients care about. Most businesses see it as charity, or a waste of funds and energy. We see it as community investment. **Here's our donation filter:** Are you a client? → Yes, let's talk Did a client advocate for you? → Yes, let's talk Neither? → Become a client first Same exact filter for: • Influencer partnerships • Agency collaborations • Speaking opportunities • Strategic alliances **Why this works:** When clients advocate for causes, they're invested. When they're invested, they share the sponsorship. When they share, everyone wins. Last year's cheer donation? A couple clients' kids are on the team. They posted about our sponsorship. Three parents became clients. The ROI wasn't the tax write-off. It was the advocacy. **The sponsorship math nobody talks about:** Random donation = Feel-good moment Client-connected donation = Relationship multiplier Client advocacy donation = Community growth engine No process = Resentment We sponsored BRHS Cheerleading's Executive Power Hour because multiple clients have daughters on the team. They didn't just thank us. They brought their friends to experience what we do. That's not donation. That's multiplication.

Stop convincing immediately. Had this conversation yesterday: "What if they don't buy?" "Do you believe in your services?" "Yes." "Do your clients get results?" "Most of the time. When they listen..." STOP RIGHT THERE. "Most of the time" is exactly why you're convincing instead of converting. Here's the brutal truth I learned going from zero to $52K months: You can't convince someone into transformation. You can only match the right person with the right solution. Most spa owners cast a wide net: "We help everyone feel beautiful!" "All skin types welcome!" "Services for every budget!" Then wonder why every consultation feels like combat. Not me. Busy professional women. 40-60. Zero downtime tolerance. That's it. That narrow. When someone walks in my door, I already know: - She's missed 3 beach vacations - She does Zoom calls from chest up only - She owns shapewear in every color - She hasn't worn shorts since 2019 I don't convince her she has a problem. I show her I've already solved it. 100 times. My team doesn't convince because they CAN'T. Either she's our woman or she's not. Either we're her solution or we're not. No middle ground. No maybes. No convincing. Last week: 3 consultations. Two wanted to "think about it." Good. Go think elsewhere. One prepaid $3,600 and cried actual tears of relief. THAT'S the difference between convincing and matching. Stop trying to be everyone's solution. Start being the ONLY solution for someone. Your team will stop sounding desperate. Your clients will stop negotiating. Your revenue will stop fluctuating. But first? You have to stop convincing. Who's ready to narrow their focus until convincing becomes obsolete? #StopConvincing #PersonalBelief #MedSpaSuccess https://cryocontouringstudio.com/grow/

And you shouldn’t either. "Stacey, of course you can do it, you're confident and successful." But I'm not. I'm on my way. My client said this about me last week. And I realized - that's exactly it. I don't believe in impostor syndrome. I don't believe in "fake it til you make it." I believe in setting goals so big that the embarrassment of not achieving them is ridiculously expected. When I told people I'm gonna build a business from scratch to help people be proud of the reflection in the mirror. I'm gonna teach people by doing it. Of course they laughed. When I said I'd write a book while building that business? More laughter. When I pitched myself as a coach with no clients yet? The laughter got louder. But here's what they missed: The confidence isn't in pretending you've already arrived. It's in being completely honest about where you're going. "I'm on my way" means: - I haven't hit that goal YET but I will - I don't have all the answers YET but I'll find them - I'm not where I want to be YET but watch me No impostor syndrome because I'm not pretending to be anything. No faking it because I tell you exactly where I am. Just massive goals and the audacity to share them before they're real. My clients now hit $50K months in 6 months. My coaching advice has 242K views on one podcast version. My coaching calendar is full of spa owners ready to transform. The embarrassment I expected? Never came. The fear of falling short? That was real from day one. Stop hiding behind impostor syndrome. Stop faking what you haven't built. Start setting goals so audacious that failing would be normal. Then be confident in your YET. Because "I'm on my way" beats "fake it til you make it" every time. I now only coach clients who are ready. If they have imposter syndrome I tell them to go back and write bigger vision and purpose that makes them cry. I don't coach people with small vision and small comfort zones. What massive goal are you confident you'll hit... eventually?

My ads say "Professional women only." Yesterday I treated a teenager, welcomed husbands to demos, and donated to 3 fundraisers. Am I a liar? Absolutely. Here's the data my accountant hates: 33% of consultations = $0 revenue. One-third of my time goes to: • Daughters learning confidence • Husbands understanding their wives' journey • Friends getting donations • Free demos that cost me staff hours Zero. Dollar. Return. "Close your door to non-buyers!" they say. "Terrible business model!" "You're bleeding money!" They're right about the money. Wrong about everything else. Because here's what happens when you separate targeting from serving: My $10K/month ads bring in focused buyers. Those buyers transform at $3,600 each. Then THEY bring their daughters. Their husbands show up to events. They become generous too. The math my competitors miss: Narrow ads → Premium clients Premium clients → Trust Trust → They bring their world Their world → Community Community → Unshakeable loyalty That "wasted" 33%? It's why my paying clients prepay without blinking. They're not just buying treatments. They're buying into a business that puts relationships over revenue. My ads lie because they have to. My door opens wide because I can afford to. Focused money. Open heart. That's the model. Who else measures ROI in trust instead of transactions? To see how this targeting plays out on public communication — website: https://cryocontouringstudio.com/ For Medspa owners who want to build similar niche business models - be ready to GROW. Nothing happens inside your current comfort zone. https://cryocontouringstudio.com/grow/ #StrategicGenerosity #MedSpaSuccess #CommunityROI

Sounds obvious right? Baby= valuable. Bathwater is waste. But in business the baby is hidden inside the bathwater. Just cuz it didn’t “work” doesn’t mean it didn’t work. Check under the hood. ❓Ask yourself … What can I LEARN from what was not yet successful. Maybe it “worked” but now revealed a deeper problem. Something else needed to be fixed I tried “X” for 1, 2 or 3 months. And well. It did not work. Q: What else can I try to get better results💰 ? 🛑 That’s the wrong question A: Let’s look at: 🤔 What I did 🤔 What was I expecting 🤔 what outcome happened 🤔 what can I learn from it 🤔 what can I revise, edit, rework Before trying something NEW, LEARN AND IMPROVE from what we already tried. 👂 Truth is, it’s indicative of a process or business problem that needs to be fixed. 🥺If you don’t fix it, the NEW activity/initiative will also have a similar outcome. If you have some examples or questions on this, please drop it in the comments. And let’s chat about it If you all read this and add some questions, I’ll answer them in the comments and add some common examples from spa owners in comments.