Oct 1 • General discussion
Sk146: My ads lie, and I love it.
My ads say "Professional women only."
Yesterday I treated a teenager, welcomed husbands to demos, and donated to 3 fundraisers.
Am I a liar?
Absolutely.
Here's the data my accountant hates:
33% of consultations = $0 revenue.
One-third of my time goes to:
• Daughters learning confidence
• Husbands understanding their wives' journey
• Friends getting donations
• Free demos that cost me staff hours
Zero. Dollar. Return.
"Close your door to non-buyers!" they say.
"Terrible business model!"
"You're bleeding money!"
They're right about the money.
Wrong about everything else.
Because here's what happens when you separate targeting from serving:
My $10K/month ads bring in focused buyers.
Those buyers transform at $3,600 each.
Then THEY bring their daughters.
Their husbands show up to events.
They become generous too.
The math my competitors miss:
Narrow ads → Premium clients
Premium clients → Trust
Trust → They bring their world
Their world → Community
Community → Unshakeable loyalty
That "wasted" 33%?
It's why my paying clients prepay without blinking.
They're not just buying treatments.
They're buying into a business that puts relationships over revenue.
My ads lie because they have to.
My door opens wide because I can afford to.
Focused money. Open heart.
That's the model.
Who else measures ROI in trust instead of transactions?
To see how this targeting plays out on public communication — website: https://cryocontouringstudio.com/
For Medspa owners who want to build similar niche business models - be ready to GROW. Nothing happens inside your current comfort zone.
#StrategicGenerosity #MedSpaSuccess #CommunityROI
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Sk146: My ads lie, and I love it.
skool.com/cryo-contouring-coach
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