No one needs to know what we do. But everybody wants what we did. This reel? Our client answering emails while getting her legs smoothed with TShape. That's the content that converts. Not a list of services. Not a breakdown of the technology. Not a "here's what we offer" carousel. Just a visual that makes someone say: "I want that." Here's the lesson: → Stop explaining what you do → Start showing what life looks like after working with you Your clients don't care about the process. They care about the outcome — and whether it fits into their life. This 10-second reel says more than a 500-word caption ever could. What are you showing your audience this week? 👇 https://youtube.com/shorts/yhs46TCReRc?si=mc7bF4UwVX7PJDwj https://www.instagram.com/reel/DS-zrcrgV_s/?igsh=cnhubTZ6Z2ZkeG0x https://cryocontouringstudio.com/grow/

It's not them. It's you. Same for me. Every day in MedSpa groups, in coaching calls, in the comments of social posts… someone asks for help. And every day, they reject it. → "My ad agency is bringing me bad leads" → "The device isn't producing results" → "My staff can't sell" Yesterday it was a spa owner whose 75-year-old client did 6 sessions and was unhappy with results. The group gave her real feedback: → 6 sessions isn't enough for mature skin — she needs 12-18 → The before/after photos weren't comparable → Show progress at each session so clients own their results Her response? Defensive. "That's not what I'm asking." Then she said: "I don't sell 6 packs." But when a client refuses 12 sessions and you take her money for 6 anyway — you DO sell 6 packs. Your actions spoke louder than your words. Here's the pattern: Someone asks for help. People give real feedback. The person gets defensive. Nothing changes. The group stops helping. And the excuses start sounding like facts. They didn't want help. They wanted validation. But it all goes back to YOU. The leads aren't bad. Your conversion process is. The device works. Your expectations-setting doesn't. Your staff can sell. Have you trained them? If this is you, this group can't help you. The answers don't change you. Implementation does. The moment you let someone else take the blame, you've already decided your outcome. It's ok to leave rooms that don't serve you. But if you stay — come ready to be challenged. This is a room for people who want to grow, not people who want to be right. 2026 — shed the dead weight. Carry less so you can scale. Cut the task you won't do. Cut the promise you won't keep. Get honest about what's actually going to happen — and build from there.

It cost me more money in time spent developing, training and hoping for growth. But most doers never became more than a doer. Codie Sanchez talks about the ideal CEO breakdown: → 60% Leading → 30% Teaching → 10% Doing Sounds clean. But getting there? Messy. When I launched Cryo Contouring Studios, I was the only doer. Every consult. Every client. Every fire. No time to teach because I was too busy doing. So I hired doers. Problem solved, right? Wrong. → 0% Leading → 10% Teaching → 90% Doing Now I had to teach them — which meant I was still doing what they weren't AND teaching what they couldn't learn fast enough. Here's where I got stuck: → Many great doers can't teach → Some just don't want to teach → Most teach the wrong things → And almost all are limited in the leverage they create So I had to become a better leader — to give space, inspire, and let my team grow, struggle, learn... or naturally step aside. That's why 2025 was critical. And draining. But here's what I know now: 𝗧𝗵𝗲 𝗴𝗼𝗮𝗹 𝗶𝘀𝗻'𝘁 𝘁𝗼 𝗵𝗶𝗿𝗲 𝗱𝗼𝗲𝗿𝘀 𝗮𝗻𝗱 𝘁𝗲𝗮𝗰𝗵 𝘁𝗵𝗲𝗺. 𝗜𝘁'𝘀 𝘁𝗼 𝗵𝗶𝗿𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝘄𝗵𝗼 𝗹𝗼𝘃𝗲 𝘁𝗼 𝘁𝗲𝗮𝗰𝗵. That's where the real leverage lives. --- 𝗪𝗵𝗮𝘁 𝗜 𝘂𝘀𝗲𝗱 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸: Hire doers, then teach them myself 𝗪𝗵𝗮𝘁 𝗜 𝗸𝗻𝗼𝘄 𝗻𝗼𝘄: Hire leaders who already know how to teach --- If you're stuck doing AND teaching — you're not scaling. You're just surviving with a bigger payroll. 👇 Where are you in the pie right now? Drop it below — Doing, Teaching, or Leading?

This Post-it note runs my entire client journey. Viewer → First-time client → Transformation client → Connector → Advocate → Influencer → Collaborative partner → Marketing partner → Coach Everyone has a client journey. What makes mine different is the order — which I've been perfecting — and the tactics that make movement from one stage to the next happen naturally. Here's how each stage actually works: 𝗩𝗶𝗲𝘄𝗲𝗿 — They're watching. Consuming content. Not ready yet. Identity unknown. 𝗙𝗶𝗿𝘀𝘁-𝘁𝗶𝗺𝗲 𝗰𝗹𝗶𝗲𝗻𝘁 — They booked. We have a name, contact info. Now your job is to find out what problem urgently brought them in today instead of staying anonymous. 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗰𝗹𝗶𝗲𝗻𝘁 — You uncovered the depth of their pain and how long they've been carrying this frustration. They're tired of looking and want your expertise. Results are visible. They're invested. This is where most spas stop. Don't. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗼𝗿 — You thank them for trusting you. Ask about their journey, how their life changed. Then gift them the opportunity to introduce this to someone they know. "You should check out..." conversations happen organically. 𝗔𝗱𝘃𝗼𝗰𝗮𝘁𝗲 — They want to learn how to better connect, refer, and share — so they need help. We create forums and interactions for them to safely advocate their story with less risk. They're actively promoting you without being asked. Tagging you. Defending you. Gifting your services. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 — This is where YOU add fuel. I increase the value of their opinion by giving them something to share. I put them on my forums. I introduce them to my clients. They went from advocating to their circle to advocating to a larger audience — mine. That's how you build an influencer worth having. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 — They realize what they've experienced is valuable and they want it to continue. They're hoping to collaborate to stay relevant in our space. Cross-promotions. Joint offers. Shared audiences. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 — They're invested in your growth because your growth is their growth. We're investing in their business by promoting them, their platform, their company. We're also clients of theirs — buying their services and selling them to our clients.

You're choosing who you'll become. The five people around you most often are a physical sign of who you're investing in. Evaluate this every single time you make a decision about where you're going. Do you want to become them? Do you want to invest in them? Building a business works the same way. Attract and invest in people you actually want to become — or learn from. Clients. Team. Collaborators. All of them. 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗯𝗿𝘂𝘁𝗮𝗹 𝘁𝗿𝘂𝘁𝗵: Your ideal client profile isn't just about who pays. It's about who you'll enjoy serving. Your hires aren't just about skill. They're about who you want in the room when things get hard. Last night I could've chosen sleep. Work. Santa Claus duties. Instead I chose investing in my daughter's relationships and enjoying my son. I made sure the ones at home got my full attention. That's the decision I make, every time. Look at who's by your side. Who's behind you holding up things you've already built. And who's in front of you that you're following. They're your compass for where you're headed. 👇 Drop one person you're intentionally keeping close right now — and why.