Hey! Just became a paying UpHex customer (no more trial 🎉) and I'm trying to wrap my head around the setup + monthly fee model before I go all in. A few things still unclear to me: 1. **Who pays for the ad budget?** Is it built into the monthly fee, or does the client fund it separately? 2. **How do you size the budget?** Is there a formula you use, or is it negotiated case by case? Also a bigger picture question: if I'm targeting a sub-sub-niche (which makes sense to me), why would a client choose a "rented ads" model over hiring someone (also targeting this sub-sub-niche) who builds fully custom creatives specifically for them? What's our edge there? Are we basically lead sellers in this model, or is it more nuanced? Thanks in advance — happy to return the favor once I figure this out! 😄