Empathy Mapping Vs Customer Journey Mapping?
Hey squad! โ๏ธ hoping to get some advice about mapping 'shops, Currently running both EM & CJM to help my team align on how users experience various flows in our digital product, however the more I run these workshops, the more I feel like what we learn in EM can get discovered in the CJM, if we consider including the Thinking, Feeling, Seeing & Doing during the phases ('Doing' and 'Feeling' already covered in more depth during CJM anyway) Has anyone had any experience with running a workshop where both these maps were combined? Any pitfalls or advantages you experienced? or potential stumbling blocks you encountered? Any advice would be great! Thanks!