Empathy Mapping Vs Customer Journey Mapping?
Hey squad! ✌️ hoping to get some advice about mapping 'shops,
Currently running both EM & CJM to help my team align on how users experience various flows in our digital product, however the more I run these workshops, the more I feel like what we learn in EM can get discovered in the CJM, if we consider including the Thinking, Feeling, Seeing & Doing during the phases ('Doing' and 'Feeling' already covered in more depth during CJM anyway)
Has anyone had any experience with running a workshop where both these maps were combined? Any pitfalls or advantages you experienced? or potential stumbling blocks you encountered?
Any advice would be great!
Thanks!
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Max Taylor
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Empathy Mapping Vs Customer Journey Mapping?
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