I Put My $1,500 Price in EVERY DM and My Close Rate Doubled 🔥
Used to hide pricing. "Let's chat about your needs first." Felt strategic. Protect pricing until they're hooked. Now I show pricing immediately. Close rate doubled. THE OLD APPROACH: Discovery call → Build rapport → Understand needs → Custom quote → Wait → Follow up → Maybe close Average: 12 days from call to decision. THE NEW APPROACH: Pricing visible on website. In every message. Up front. "Invoice automation: $1,500 setup + $250/month. Interest in learning more?" Average: 4 days from call to decision. WHY THIS WORKS: SELF-QUALIFICATION: People who can't afford $1,500 don't waste my time. They self-select out. People who CAN afford it see it as reasonable, book calls ready to buy. TIME SAVINGS: No more discovery calls with people shocked by price at end. Every call is with someone who knows investment level. TRUST BUILDING: Hidden pricing feels sketchy. "What are they hiding?" Upfront pricing feels honest. "They're transparent." COMPETITIVE ADVANTAGE: Most freelancers hide pricing. Standing out by showing it. Decision makers appreciate directness. MY PRICING TIERS: STARTER: $1,200 setup + $200/month Single document type, basic extraction, Sheets/Airtable output PROFESSIONAL: $1,800 setup + $300/month Multi-document handling, advanced validation, CRM/ERP integrations ENTERPRISE: $2,800 setup + $450/month Complex workflows, custom logic, multiple integrations WHERE I SHOW PRICING: LinkedIn profile summary Website homepage (big and bold) First DM to prospects Discovery call booking page No hiding. No surprises. HANDLING "TOO EXPENSIVE": Them: "$1,800 seems high." Me: "Compared to what? You mentioned spending 15 hours monthly. That's $750/month at $50/hour. This pays for itself in under 3 months, then saves $750 monthly forever." Reframe against current cost. HANDLING "CAN YOU GO LOWER": Me: "I could remove X feature and drop to $1,400. But honestly, you need X for this to work properly. Rather you get full value than save $400 and have incomplete solution."