Such an epic speech to remind us all that life is full of ups and downs, and in my experience, the downs are harder than the ups. The trick here is to reset as quickly as possible to your baseline and then continue to move forward. In business, the highs are very high, and the lows are very low. I think resetting your baseline back to neutral is key if you are to last for any length of time. Learning to do this is painful. The process is painful and uncomfortable, especially when the outcomes are uncertain. ...And you need to find a way to reset to move on to 'the next point'. But if you can master this inner skill, its only a matter of time until something does work and you get some momentum back. "The real sign of a champion is not that they win every point. It’s that they lose again and again and again… and have learned how to deal with it. Negative energy is wasted energy. Cry it out if you have to. Then force a smile. Move on. Be relentless. Adapt. Grow. Work harder — and work smarter.” - Roger Federer

You see Sarah in that chair? Sighing? She's editing. At midnight. After handling customer service all day. We were one episode ahead of 45,000 people watching The Gut Solution live. One. Sarah knew how to edit. That wasn't the problem. The problem was she was also writing email sequences, handling customer support, finishing designs, managing affiliates who needed assets yesterday, and somehow trying to edit episodes in whatever minutes were left. This Is What "All In" Actually Looks Like Everyone talks about wearing multiple hats as an entrepreneur. Nobody talks about wearing seventeen hats while the building's on fire and 45,000 people are watching you try not to burn. I was scrambling with copy, managing tech disasters, trying to run my first affiliate competition and basically watching the server buckle under the load of traffic. We'd pass each other in our tiny Sydney apartment at 3 AM, both heading to different computers, both with that look of "please tell me nothing else broke." Something else always broke. And through it all, we stayed exactly one episode ahead. One episode between success and 45,000 people realising we were held together with duct tape and desperation. The Truth About "Systems"... You know what our system was? Sarah editing from midnight to 4 AM because that's when the emails stopped coming in. Both of us fixing whatever caught fire that day, then starting over tomorrow. We didn't have systems. We had stubbornness. We didn't have processes. We had panic. We didn't have a team. We had each other and whatever hours we could steal from sleep. But Here's What Nobody Tells You... That chaos? That impossible juggling act? That's where real businesses are born. Not in perfect systems and well-funded launches. But in moments like this - Sarah laughing at midnight because if she didn't laugh, she'd cry. Perfect is the enemy of done. And done, even barely done, even held-together-with-prayer done, beats perfect every single time. That docuseries went on to touch people all around the world. It ultimately attracted over 200,000 people over multiple releases.

Hello all! I wanted to share something that perfectly illustrates why split testing isn't just "nice to have" - it's absolutely critical when you're operating at scale. We just wrapped up testing our MagBiotic affiliate swipes, and the results are a masterclass in why every percentage point matters when you're playing the numbers game. Here's what happened: Our winning subject line "Why sleep experts are 'going crazy' over this probiotic" hit a 4.00% click rate, while some of our other variations landed around 2.17% - 2.26%. Now, you might think "Sarah, what's the big deal? It's just a couple percentage points difference." But here's where the magic of scale kicks in... When you're sending to 150,000+ people (like we did), that difference between 2% and 4% isn't just academic - it's the difference between getting 1,000 clicks versus 2,000 clicks (per segment). That's literally DOUBLE the leads. Think about that for a second. If we hadn't tested and just went with our "gut feeling" pick, we could have easily left half our potential leads on the table. Half! And when we hand these swipes over to our affiliates who collectively reach hundreds of thousands of people? Those percentage point differences compound into massive differences in revenue and impact. Here's the kicker - I put together all this copy using Companio, and it took me about an hour. In the past, creating multiple variations like this would have taken me a couple of weeks, maybe more, to pull together properly. Have many of you used your Companio credits to run these sorts of tests yet? (PS: If you'd like to see the actual email copy we sent our affiliates, I'm happy to share both the winners and the losers so you can see exactly what drove those performance differences.)

Hey there mental wealth builders, Over the coming weeks, I'll be releasing more free course content around list building, as well as something that will be called "The Protocol". It's basically for any entrepreneur that struggles with mental health (ADHD, anxiety, depression, etc), and it's going to be a super practical guide to gut-brain axis optimisation and focus. Sarah and I have both had our struggles with this, and after interviewing hundreds of medical experts, best-selling authors and running online health events seen by millions of people... We want to distil this information into a free resource that anyone can use, regardless of where they are in their business journey. I honestly think traditional "hustle culture" advice from most gurus is pretty shit - particularly for someone who is on the ADHD spectrum. And so we want to serve a section (that I think is large) of the market that knows that "working harder", or "grinding" is not the same for them as it is for others. We've also had tens of thousands of people take our courses over the years, so we've had a little practice at seeing what this looks like at scale. The TL,DR of all that learning is that people need a community and accountability. So here we are, small in number for now, but setting things up to serve more people at a larger scale. To kick things off, here I am in my garage... Not with a Lambo, or a shelf full of books (Tai Lopez anybody?) But with a small home gym. Why? Because movement = medicine. My rants about BDNF will come later. But for now, I hope we can all inspire each other to move a little more, get some sunshine and eat well.

I remember being blown away when I first heard this quote: "When you have written your headline, you have spent eighty cents out of your dollar," - David Ogilvy Even though we have been doing this for 10+ years, I'm still blown away at the power of the headline... It can literally make or break a campaign. We did a recent headline test across 60,000 people on a recent launch, and it increased the conversion rate on the page by around 24%. Take Action Today vs. Huge Savings Today Which one won? 👇 (before I get there, quick rant) Takeaway for you: Always be testing. Never stop testing. If you think you have tested a lot, test again. We have launched events like these around 20 times ...and we are still testing! So often, people will launch with the minimal amount but expect maximal results. Don't be that person. The winner...? "Huge Savings Today" at 24%. This doesn't seem like a lot, but it has just increased our affiliates' revenue by 24%, improved our return on ad spend by 24%, and the downstream impact of running at a higher scale is even more significant. What feels like an “overnight result” is usually just the compound effect of lots of little improvements that finally add up.