11d • General discussion
The Photo That Still Makes My Stomach Drop
You see Sarah in that chair? Sighing?
She's editing. At midnight. After handling customer service all day.
We were one episode ahead of 45,000 people watching The Gut Solution live.
One.
Sarah knew how to edit. That wasn't the problem. The problem was she was also writing email sequences, handling customer support, finishing designs, managing affiliates who needed assets yesterday, and somehow trying to edit episodes in whatever minutes were left.
This Is What "All In" Actually Looks Like
Everyone talks about wearing multiple hats as an entrepreneur. Nobody talks about wearing seventeen hats while the building's on fire and 45,000 people are watching you try not to burn.
I was scrambling with copy, managing tech disasters, trying to run my first affiliate competition and basically watching the server buckle under the load of traffic.
We'd pass each other in our tiny Sydney apartment at 3 AM, both heading to different computers, both with that look of "please tell me nothing else broke."
Something else always broke.
And through it all, we stayed exactly one episode ahead. One episode between success and 45,000 people realising we were held together with duct tape and desperation.
The Truth About "Systems"...
You know what our system was? Sarah editing from midnight to 4 AM because that's when the emails stopped coming in. Both of us fixing whatever caught fire that day, then starting over tomorrow.
We didn't have systems. We had stubbornness. We didn't have processes. We had panic. We didn't have a team. We had each other and whatever hours we could steal from sleep.
But Here's What Nobody Tells You...
That chaos? That impossible juggling act? That's where real businesses are born.
Not in perfect systems and well-funded launches. But in moments like this - Sarah laughing at midnight because if she didn't laugh, she'd cry.
Perfect is the enemy of done. And done, even barely done, even held-together-with-prayer done, beats perfect every single time.
That docuseries went on to touch people all around the world. It ultimately attracted over 200,000 people over multiple releases.
But it started with two people, no team, no systems, just the absolute refusal to let those 45,000 people down.
This gets me thinking...
Everyone's waiting for the "right time" to launch. The perfect team. The perfect systems. The perfect buffer.
But what if the mess IS the way? What if one episode ahead is exactly where you need to be?
Because when you're that close to the edge, you don't have time for perfection. You only have time for what works.
And what works is whatever keeps you moving forward.
Even if it's just one episode ahead.
Now the second photo is us flying to the USA, while the cart is closing, and we were about to have the biggest sales days of our lives...
With no access to the internet (LOL).
But that's a story for another day.
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The Photo That Still Makes My Stomach Drop
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