Headline Split Testing On Sales Page Results (24% lift)

I remember being blown away when I first heard this quote:

"When you have written your headline, you have spent eighty cents out of your dollar," - David Ogilvy

Even though we have been doing this for 10+ years, I'm still blown away at the power of the headline...

It can literally make or break a campaign.

We did a recent headline test across 60,000 people on a recent launch, and it increased the conversion rate on the page by around 24%.

Take Action Today

vs.

Huge Savings Today

Which one won?

👇

(before I get there, quick rant)

Takeaway for you: Always be testing. Never stop testing. If you think you have tested a lot, test again.

We have launched events like these around 20 times ...and we are still testing!

So often, people will launch with the minimal amount but expect maximal results.

Don't be that person.

The winner...?

"Huge Savings Today" at 24%.

This doesn't seem like a lot, but it has just increased our affiliates' revenue by 24%, improved our return on ad spend by 24%, and the downstream impact of running at a higher scale is even more significant.

What feels like an “overnight result” is usually just the compound effect of lots of little improvements that finally add up.

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