My dad is a retired USN, Chief. I'm a Marine. He was and still is a missile systems engineer (he does gov contracting work). He calls me last night and we talk and he makes a comment: "I need to start writing my book" This was the first I had heard of it so I asked: "What is your book about?" For 15 minutes straight he told me this awesome story (dungeons n' dragons style) with characters, the twist, everything... And it opens the loop for the second book which is already in his head. I said "if you say that same story on your phone recording app or your computer, I can show you how to download and use this AI to help you write your book. You'd be surprised out how much easier it will make for you" He got excited. So I built him a book launch ICM with a $30,000 ghost NY times best selling ghost writer skill to help him write it from dictation. Then it will help him set it up with the digital distributions through all of the big players. I sent him 1 artifact that has step by step, where to go, how to download, how to download his ICM zip and point his AI at it, and how to get a free git, basically all of the things I do. My dad's an ICM'er and he doesn't even know it - he's sold :) Focus on people's problems and offer them the solution. I never said anything crazy or over explained anything to him. He went from dragging his feet for years looking at a blank screen feeling overwhelmed to whizbanging around an ICM right now writing a book. This is how you sell ICM. Not by saying what it is. By showing it as the means to solve their problem that they just told you they had. He sent me the text earlier today which means he literally got straight to work. I attached the images so you can see how I prompted my claude to plan out his ICM and bake skills into it for him.