How I scaled my Agency to +$100k/mo step-by-step breakdown
My promise to you reading this is wherever you are in your Agency journey you will find value. Now a lot of advice on the internet is often the right thing at the wrong time. If there is anything you get from reading this let it be this: the ability to prioritize is the important skills you can have as an entrepreneur. It’s what separates Hormozi from someone who is stuck at $25k/mo. I attached a screenshot of my P&L in 2022 for those of you who are more skeptical. I spent 3 years banging my head against the wall struggling at $20-40k before I was then able to put it together and once I did I broke through $100k within 5 months. Here I am going to breakdown the skills with all of the books I read which helped me learn the skills I needed to solve each constraint in my business at the time. 0-25k Lead flow: Create a profitable acquisition channel 1. Minimum 1000 impressions daily on the product or service. We had been sending 1000 emails per day to crack appointment setting. The benchmark you want to be hitting is a 8% reply rate on broad cold email, and 20% reply rate on personalized outreach. Great leads by Michael Masterson is a great copywriting books for Cold Email and writing paid ads. Sales 1. The next problem I had was asking people for money, I sucked at it. I had so much anxiety and limiting beliefs it was crazy. It felt like a mountain of resistance. 2. How I solved this was by sales training for an hour everyday. I listened to the audio of never split the difference at least 8 times. I did Sandler Training, Jordan Belfort straight line persuasion, How to be a rainmaker. $25-50k Consistent deliver and Fulfillment Project management When I started on Asana I thought I wanted to jump out of a window. I hated it. I was a sales visionary, but really this was bullshit story I was telling myself which prevented me from learning the skill required to succeed. Having a consistent process which delivers happy clients is how to break through to $50k/mo. How do you do that?