Day 5 - Top AI Apps for Building Data-Driven Omnichannel Ad Media Plans
The world of advertising media plans is no stranger to evolution. AI, is the latest powerful force reshaping how agencies and clients approach campaign strategy and execution. The following are an example some of the top AI applications that can supercharge your omnichannel media planning process: Omnichannel Campaign Management & Orchestration: · Bynder: o What it Delivers: This platform acts as a central hub for managing marketing assets (images, videos, documents), campaigns, and workflows across all channels (online, offline, social media, email). o Goal: Streamline creative development, approval processes, and omnichannel campaign execution. o Cost: Paid subscription model with tiered pricing based on storage space, users, and features. o Data Needed: Existing marketing assets, campaign details (objectives, target audience, channels), and team collaboration information. · Locomotive: o What it Delivers: This AI hub analyzes audience data and campaign performance across various channels (online, offline, social media, email). It recommends the optimal media mix to achieve your marketing goals. o Goal: Develop and execute seamless, data-driven campaigns that reach your target audience across all touchpoints. o Cost: Paid subscription model with tiered pricing based on data volume, campaign complexity, and features offered. o Data Needed: Historical campaign data from all channels (online and offline), target audience information, and your overall marketing goals. · Marketo Engage: o What it Delivers: This comprehensive suite offers omnichannel marketing automation, including email marketing, social media marketing, landing page creation, and lead nurturing. o Goal: Create personalized customer journeys across various touchpoints to nurture leads and drive conversions. o Cost: Paid subscription model with tiered pricing based on features, number of contacts, and campaign volume. o Data Needed: Customer data (email addresses, demographics, interests), website visitor data, and campaign goals.