Check out my new post about branding. https://www.linkedin.com/posts/joeapfelbaum_personalbranding-aiinmarketing-contentcreation-activity-7406761504764530688-FAMS Are you ready to elevate your personal brand to new heights? In today’s digital landscape, personal branding is not just important; it’s essential. Your brand is your story, and it deserves to be told in a way that resonates with your audience. But how do you consistently create content that aligns with your vision? The answer lies in leveraging technology. With the rise of AI tools, you can streamline your content creation process. Think about generative optimization, answer engine optimization, and search engine optimization—they’re all interconnected. By using AI, you can craft posts that not only engage but also rank better in search results. Imagine having an AI assistant that helps you draft compelling comments, write engaging posts, and even generate eye-catching images. This technology can save you time and enhance your creativity, allowing you to focus on what truly matters: building relationships and sharing your unique voice. Remember, consistency is key. By utilizing these tools, you can maintain a steady flow of content that reflects your brand’s essence. So, let’s take action! Start exploring AI solutions that can support your personal branding journey. Share your thoughts below on how you plan to enhance your brand using technology. Together, we can inspire each other to reach new heights! #PersonalBranding #AIinMarketing #ContentCreation

Google’s new “agents” for Workspace are Gemini-powered automations you can design to read, reason over, and act on your Gmail, Drive, Docs, Sheets, Calendar, and more, all tied to your Google Workspace account and org settings. What Google Workspace agents are: Google is rolling out a hub called Google Workspace Studio where you can create, manage, and share AI agents that automate everything from email triage to multi-step approval workflows, without writing code. These agents run “inside” Workspace, so they can see relevant messages, files, and context and then take actions like labeling emails, drafting replies, updating docs/sheets, posting to Chat, or pinging humans when needed. Under the hood, the agents use the Gemini 3 model (successor to Duet AI) so they can reason over longer, messier workflows rather than just doing single prompts like “summarize this email.” You describe the outcome in natural language (e.g., “Whenever a customer email mentions ‘refund’ and includes an invoice, route it to Support, log it in a Sheet, and draft a reply”) and Studio turns that into a runnable agent. How agents connect to Workspace accounts: Workspace agents are tied to your Google Workspace domain and user accounts, not to personal @gmail.com accounts. Admins decide who in the organization can use Workspace Studio, which apps agents can access (Gmail, Drive, Chat, Calendar, etc.), and what data boundaries apply, so the agents follow the same security, sharing, and compliance rules as your normal Workspace content. From a user’s point of view, agents show up where you already work: in Gmail side panels, Chat, Docs, Sheets, and as automations that run in the background when triggers fire (like receiving an email or hitting a time/date condition). Because they’re Workspace-native, agents can respect things like document permissions, labels, and org policies when reading or acting on data. Key building blocks: triggers, steps, and variables: Workspace Studio gives you three main pieces when designing an agent: Starters (triggers), Steps, and Variables.

I see around a dozen members in Sth Fl! Lets organize an IRL. I’m going to DM the Sth Fl Evy gang. Comment below if you are interested. Let’s gooo.

Because I have a great sales process.. I dont really have to think about the questions I ask someone, its like a MAZE I take them through so we can identify if they actually need help.. https://www.youtube.com/watch?v=xxKombwnDjA Watch how I build a tool while I make a sales call.

30 evyAI pro clients are coming on a cruise in January for 8 days from Long Beach to Mexico. If you want to join us... There are a few spots left. 450 entrepreneurs get together annually for the Marketers Cruise and we enjoy learning from each other, networking and building relationships. THERE IS NO CHARGE FOR THE EVENT. Just pay for the room and enjoy unlimited food, networking and special classes for 8 days. YOU can bring your family too. 4500 people will be on the ship as well besides us. Its a fun way to spend time with people who want to help each other out. Its by invitation only, so let me know if you want more info about this cruise or a future cruise. Thanks!