Happy Friday — Herschy here. While ripping my office apart today (full studio upgrade incoming), something crazy happened in the background… 👉 My new SEO Agency — launched barely 6 months ago — crossed $250,000 collected TODAY!! 👉 On track for $540K this year. 👉 RECEIPTS ATTACHED - NO BS HERE! 👉 Closed another AI SEO/GEO/Branding/Reddit deal earlier this week. 👉 And I just sold a $15K package with a 6‑month minimum ($90K). Here’s the wild part: Fulfillment is almost zero because of the AI-powered system I’m using. None of this was planned. But the timing couldn’t be better — because next week, I’m pulling back the curtain and giving you the exact process I’m using to close high‑value SEO + AI SEO + GEO deals. Why This Matters For You Last night, I got pulled into an agency meetup in La Jolla and was surprised to be the guest speaker on AI and how to accelerate your Agency with it. Everyone kept asking the same thing: “How are you closing these deals?” “How are you using AI to replace yourself?” “Why do business owners trust you so fast?” The short answer? I’ve built a trust‑engine using AI that creates instant authority, breaks resistance, and gets business owners to connect the dots fast. Next week, I’m showing you exactly how it works. Your Weekend Homework - Watch this YouTube video breaking down the starting point: How to Go From Zero → $1M Agency Using AI Watch it this weekend. Comment. Like. Subscribe. This sets the stage for next week’s deep dive. 👉 https://youtu.be/Vf6OO5HeqU8 Coming Next Week: Full System Reveal You’ll see the exact: ✔ AI trust‑builder I use on sales calls ✔ Checklist that closes $15K–$90K SEO/AI SEO deals ✔ Process that got my agency from zero → $250K in 6 months ✔ Framework for selling SEO without being an SEO expert ✔ Fulfillment stack that keeps my workload near zero ✔ How AI SEO + GEO creates recurring revenue on autopilot ✔ And how to talk AI in a way business owners instantly trust You’ll be able to deploy this immediately.

Hey everybody, happy Sunday! Herschy here. Today isn’t just the last day of the month — it’s the start of the final stretch of the year. And if you want to finish strong, you’ve got to decide: 👉 Are you going to be a champion in your business and your life? I’ve been fortunate to win championships before — from golf leagues, to graduating top of my F-16 class, to scaling businesses past revenue marks we’d never hit before. And every single one of those wins came down to two things: Focus + Dedication. The truth? You only have about 90 working days left this year. With holidays and distractions coming fast, this is your window to lock in. What Makes a Champion in Business? 1. Increase Your Value – Don’t be “just the PPC guy” or “the SEO gal.” That makes you a commodity. Champions raise perceived value by building relationships and becoming indispensable. 2. Be Consistent – Champions don’t win by chance. They win by doing the right things, over and over. Just like “75 Hard” for fitness, think of this as your 75 Hard for business. 3. Frame Your Services as High-Value – Stop calling it “blogging” or “ads.” How you name and frame your offers raises or lowers your value instantly. (Pro tip: use ChatGPT to brainstorm stronger names and positioning.) 4. Communicate Like a Champion – Keep your clients updated. Share wins. Make sure they know the value you’re delivering — not just the tasks you’re doing. Here’s the Challenge If you’re ready to dedicate the next 60–90 days to focus, execution, and becoming the champion your clients can’t afford to lose… 💬 Drop CHAMPION in the comments below. That way I’ll know you’re locked in, and I’ll keep dropping content and insights that’ll help you level up before the year closes. The next season of the year starts tomorrow. This is the time to forge yourself into the best version of you — for your business, your clients, and your future. Let’s make these last 90 days the ones that count. Who’s in? 🏆 Put CHAMPION below if you’re with me.

EDIT - Listen to the second video - The AI Spotlight works. This is from a real world demo call. Early Bird - "Anti-Labor" Day Special is Live - https://jeffherschy.com/spotlight Original Post Below :) Last night I couldn’t sleep. My brain was racing a million miles an hour because I finally cracked a problem I’ve been wrestling with for months. By 11pm I was up, scribbling notes, writing outreach copy, and even buying a new domain. By 1:45am, I had the bones of a brand-new system that changes the game for agencies and local businesses. I’m calling it AI Spotlight — built around AI SEO (what business owners call it) and Generative Engine Optimization (GEO) (what it actually is). Here’s the big shift: ✅ SEO = rankings in Google. ✅ GEO = visibility in ChatGPT, Gemini, Perplexity, Copilot, Siri, etc. SEO gets you found.GEO gets you featured. And I’ve finally found a way to deliver GEO as a hands-off, done-for-you service that takes 10 minutes to set up, and then runs automatically. 👉 I already have clients paying $250–$500/month for this. 👉 It comes with 30-day guaranteed results (AI referrals in analytics, or money back). 👉 I’ve paired it with a back-end monitoring system so you don’t need to mess with Google Search Console. This is a core + trend combo: reviews & reputation (core) + AI SEO/GEO (trend). It’s the perfect foot-in-the-door that makes business owners perk up, because they’ve heard about AI SEO but have no idea how it works. I’m putting everything together under the AI Spotlight brand and will be teaching it this Labor Day weekend as my “Anti-Labor Day” project. Want in? If you want access to this system — the same one I’m now offering in my own agency — type SPOTLIGHT down below. I’ll give you: - The setup process (10 minutes start to finish) - The fulfillment tools (done-for-you) - The monitoring/reporting system (no more guessing) - The exact cold outreach I wrote at midnight last night

Hey Everyone, I'm sending this late night and making the post before we have to wake up super early and I forget or don't have time to post this as we run out the door to the airport. Something kind of ODD happened to me last week, and I though I'd share a surprising L I took and how we shook it off quickly and turned it into a W. We recently helped a franchise client in the massage and facial industry generate over 100 reviews in just 60 days using our system. Sounds like a huge win, right? But here’s the curveball: they canceled. Not because the system didn’t work — it worked too well. But their internal service and operations didn’t match the reputation we helped them build. 🔎 Here’s what happened: - The reviews flooded in. - Their visibility skyrocketed. - But their star rating stayed flat… because the customer experience didn’t improve. 👀 What we learned: - You can generate attention and traffic with reviews. - But you can’t paper over a broken process. - A review system is only as powerful as the experience it reflects. ⚙️ What we’ve changed: We now set stronger expectations with clients from day one: “Our system drives reviews. Your job is to earn 5 stars.” That simple shift has made all the difference. Compound that with our Review Rush strategy that is taking off this summer 🚀🚀🚀 ( I typed these and put them in not AI, but it did add the others lol ) and I quickly shook it off and moved on. And while I was here I started to document things and instead of keeping it internal, I stopped recording and decided to carve out some time and record the simple process of our Review Rush strategy and how you can close 10 new clients in 10 days. WANT ACCESS? If you want a deal on it the program type "RUSH" in the comments below and I will hook you guys up later this week at a special rate JUST for this Skool group! IMPORTANT NOTES - I recorded the training for you in the early mornings on vacation here in Mexico City while my family slept, or on rainy days, so it's going to be delivered a little different than usual.

Hey crew – Herschy here coming to you from Mexico City 🇲🇽 UPDATE with LINK - https://go.dmhoffers.com/vibe-jeff UPDATE Two - @7PM - I had several people buy through the early link @Dave Calafiore and @Drew Griffin mailed out but then saw my Bonus. So to be fair ANYONE who grabs Vibe code through my link here: https://go.dmhoffers.com/vibe-jeff OR if you already grabbed it before I mailed through them - or hell - as long as you buy it, I will add you to the Bonus Webinar I am holding. Quick story… Right down the street from our place is this tiny quesadilla stand called Jenny’s. One stand. One woman. And a line of 40+ people every day. She’s not the only one making food on the block. But she was the first to stand out. She got the vibe right. She nailed product-market fit. She leaned into virality (thank you TikTok). And now she’s printing cash while others nearby stay empty. It got me thinking… That same first-mover energy is about to hit the agency world – and I want you in on it before the line forms. I’ve been quietly testing a new system with some friends, and it’s unlike anything I’ve used before. ⚡ It’s called Vibe Coding — and it flips the script on website fulfillment. Imagine creating a stunning, premium-looking website for a client in under 30 minutes. No dev team. No designers. No learning curve. We’re talking drop-dead gorgeous sites with conversion-focused layouts – built using a new AI-powered framework that David (yes, that David) has turned into a full system. He’s opening up The Local Vibe Code live training tomorrow at 11 AM EST – and this is your heads-up to be ready. 💥 I’ll also be doing a private 1-hour “Foot-in-the-Door Amplifier” call for anyone who jumps in. On this bonus session: - I’ll show you how I’m using Vibe Coding for quick wins - How to blend it with Review Drops and other hooks - And how to turn a $500 drop into a $5K MRR deal