#longpost but worth the read âŚ
#longpost Most entrepreneurs get this one thing wrong⌠And I want to break it down so no one else quits too soon. (Experts shouldd save and share this post) I was speaking with a brilliant entrepreneur. Sheâs talented. Knows her stuff. Great at what she does. But she wasnât getting the sales she wanted. She said, âIf Iâm so good at what I do, Iâd have more sales.â I stopped her right there and said: Sales is a different skill set. Being good at what you do and being good at selling what you do are two completely different things. Let me make this plain: đđ˝If youâre good at marketing, youâll get attention. People will know about your business, theyâll engage with it. đđ˝If youâre good at sales, youâll convert that attention into actual revenue. đđ˝If youâre good at delivering on your offer (thatâs operations), youâll get repeat customers and glowing reviews. đđ˝If youâre good at community, youâll turn your audience into brand ambassadors. Theyâll talk about your work even when youâre not in the room. These are all different skills. But the beautiful part? Theyâre all learnable. You can develop each one with the right strategy and the right plan. What breaks my heart is seeing entrepreneurs beat themselves up and quit too soon. They think: âI must not be good enough because Iâm not making sales.â Wrong. Your sales may be lacking, but your skill isnât. You just havenât built the right strategy around it. Hereâs how this works: For each areaâsales, marketing, operations, and communityâyou need a strategy. Thatâs your high-level game plan. Then you need an implementation planâwhat youâll actually do every day, week, and month to grow. Thatâs what we call activity goals. Not to be confused with revenue goals. đđ˝Revenue goal: I want to make $10 million this year. đđ˝Activity goal: I will pitch 10 people per day. Revenue goals are exciting, but activity goals are what actually get you there. Theyâre granular. Theyâre within your control. And they make or break your progress.