So glad to have you guys inside. We’ve already started working together in the private chat, and I’m really excited to see how God uses each of you to share the gospel and impact people online. @MaJor Warren @Todd Thornton @Brandon Brown @Lee Keele @Martin Wilson To anyone who’s been on the fence, this is your sign. We’ve been consistent, we’ve shown up, and we’re going deeper with the people in Premium. If you want a clear plan from A to Z on how to share your faith online without being cringy, watering down the gospel, or trying to be someone you’re not, that’s exactly what we’re building here. We also just uploaded more Premium content today, and there’s a lot more coming. If God’s been nudging you, don’t overthink it. Join us and let’s do this together.

A lot of Christians struggle with being visible online — not because they don’t care, but because they care deeply. They don’t want to: • make it about themselves • sound prideful • chase attention • misuse influence And that’s a good instinct. But here’s the reframe many of us need: Visibility is not ego when it’s stewarded with the right heart. If God has given you: • a message • a testimony • a skill • a passion • a way to communicate clearly Then hiding it out of fear isn’t humility — it’s hesitation. Stewardship means: • showing up consistently • communicating clearly • making it easy for people to hear truth • using the tools available to you wisely Not to be seen — but so the message can be. You don’t need to be loud. You don’t need to be polished. You don’t need to have it all figured out. You just need to be faithful with what you’ve been given. Small platforms still matter. Quiet consistency still counts. Faithful visibility still bears fruit. In Matthew 25:14–30 Jesus told a parable about a man who went on a journey and entrusted his servants with talents — each according to their ability. Two servants took what they were given and put it to work. One servant buried his talent in the ground. The servant who buried it wasn’t rebuked for being reckless. He wasn’t corrected for being prideful. He wasn’t confronted for trying and failing. He was confronted because he did nothing. His fear caused him to hide what had been entrusted to him. That parable in Matthew 25:14–30 speaks directly to many Christian creators today. Most of us aren’t chasing attention. We’re not trying to build platforms for ego. We’re not looking to be seen just to be seen. Instead, we’re afraid of: • getting it wrong • being misunderstood • making it about ourselves • not feeling “ready enough” So we bury what God has given us. But the parable reminds us of something important: God measures faithfulness, not visibility metrics. The issue wasn’t how much was produced — it was whether the gift was stewarded.

Most of the time, we don’t have a content problem. We have a distribution problem. We might know what to say. We just don’t know how to get it seen — or how to turn it into anything sustainable. For the past 2 years this system has been refined, tested, and proven. 👉 brought over 2,000 into a skool community 👉 reached over 100 million views online (593K just from Threads) 👉 reached hundreds of thousands of people with the Gospel, pointing them back to Christ and the Bible Over the last 30 days, we’ve been testing that very system with a new account: Threads → Skool Instagram → Skool Skool → relationships, impact, and income And the results are already clear. From two brand new Threads accounts: • 100,000+ total views • Multiple posts over 6,000–7,000 views • One Christian-focused post at: 345 likes, 113 comments, 29 shares • DMs from people who found the content • Traffic flowing directly into community This is not theory. This is not hype. This is happening right now. And it’s all being built inside Christian Content Lab Premium. What Premium is becoming We’re turning Premium into a full creator operating system: • Threads growth + automation • Instagram content + trust building • Skool for community + monetization • Messaging, packaging, and positioning that actually converts Not random tactics. A complete funnel built for you. So instead of: Post → Hope → Burnout You get: Post → Community → Relationships → Impact → Income Why the price is going up Right now Premium is $10/month. On February 1st, it increases. Because what’s being added is no longer “nice to have.” It’s: • Masterclasses • Systems • Templates • Automation • Live implementation support Everything needed to run this model. People who join now are locking in founder pricing. The simple truth You don’t need to be louder. We need: • Better systems • Better distribution • Better community That’s what Christian Content Lab Premium is being built to provide. If you’re already inside the Lab, upgrading now is the smartest move you can make before the price resets.

@Billy Punt and I are offering a free call to one member inside CCL. All you have to do is comment below with one major issue you’re currently facing that you’d want help with on the call. Growth, content, traffic, Skool, systems, whatever is holding you up right now. We’ll pick one person at random. This is only open for the next 24 hours, then we’ll close it. Drop your comment below 👇

I think @Billy Punt and I missed the mark in making something explicit inside of this community. And because of that, it has started to create friction that does not sit right in my spirit. Before anything else, I want to take full responsibility for the past 24 hours and the two disagreements that surfaced here. That friction happened because we did not clearly outline the foundational belief of this community before people stepped into it. That lack of clarity opened the door to conflicting assumptions, open debate, and tension that didn’t need to exist. So starting now, I want to be very clear about what this community is built on. Historically, the gospel has always used the tools and infrastructure of its time to reach people. 🚶 Jesus Jesus did not stay in one place and wait for the world to come to Him. He walked roads, entered cities, and met people where they already were. ✉️ Paul Paul wrote letters to early churches across the Roman world to teach, correct, encourage, and build believers he could not physically reach. 🖨️ The printing press The printing press multiplied Scripture, allowing people to read the Bible for themselves instead of relying on someone else to read it to them. 📻📺 Radio and television Radio and TV brought sermons into homes of people who would never walk into a church. Today, social media is that infrastructure. This community is built on the belief that intentional reach and ethical growth are not opposed to the gospel, they are vehicles for it. This is not a space to debate whether growth, systems, or strategy are “pure” or whether sharing the gospel online somehow replaces the gospel. That assumption should already be settled before entering this classroom. This is a tactical classroom for Christians who already believe these tools can be used biblically, responsibly, and ethically to multiply impact. This is not a place to voice disagreement with that foundation or to dismiss it.